Yasmine Mansour
CRM Manager
Cairo
Summary
Experienced with managing customer relationships and improving user engagement. Utilizes data analysis and CRM tools to enhance customer retention and satisfaction. Demonstrated expertise in data analysis and team leadership to optimize CRM workflows.
Overview
9
9
years of professional experience
8
8
years of post-secondary education
3
3
Certifications
2
2
Languages
Work History
CRM Manager
Magdi Yacoub Heart Foundation
07.2023 - Current
- Established and led the data management department, building a CRM infrastructure that supports over 100,000 donor/customer records using Salesforce.
- Improved donor retention and acquisition strategies, driving engagement through data-driven segmentation, and personalized campaigns.
- Managed to achieve a 45% donor retention rate (repeated donors) through optimized CRM strategies.
- Managed cross-channel email marketing strategies, achieving a 20% open rate, a 5% CTR, and a 3% conversion.
- Partnered with marketing and finance to build campaign ROI models, and forecast revenue.
- Delivered executive dashboards and business reviews for strategic decision-making.
- Increased customer satisfaction by implementing a personalized CRM strategy for better communication and engagement.
- Analyzed customer behavior to identify trends and optimize marketing strategies for increased revenue growth.
Business Analyst
Magdi Yacoub Foundation
03.2021 - 06.2023
- Improved business processes by analyzing current practices and recommending optimization strategies.
- Enabled data-driven decision making with advanced analytics tools, generating valuable insights for the organization.
- Actively participated in team meetings to share knowledge, exchange ideas, address challenges, and collaborate on potential solutions.
- Standardized best practices in report generation across departments to ensure consistency in presentation formats as well as analysis methodologies employed.
Program Analyst
Cultiv LLC
09.2020 - 02.2021
- Enhanced program efficiency by streamlining processes and implementing data-driven improvements.
- Collaborated with stakeholders to define clear program goals and establish performance metrics.
- Streamlined data analysis processes, significantly reducing time spent on monthly reports.
- Monitored program performance against established benchmarks, taking corrective action as needed to realign with desired outcomes.
Monitoring and Evaluation Consultant
University of Minnesota
01.2019 - 03.2020
- Led field research and data collection; created reports with strategic recommendations, presented to international stakeholders.
- Conducted field research with over 70 participants using culturally tailored interview guides.
- Created cost-benefit models and financial scenarios to support a successful USAID grant proposal.
- Presented sustainability and impact data to influence donor investment decisions.
Acting as Monitoring & Evaluation Officer
GIZ Egypt
10.2017 - 01.2018
- Maintained and enhanced the grant monitoring system to streamline tracking and reporting.
- Supported survey implementation and data interpretation aligned with performance KPIs.
- Helped prepare reports and insights for cross-functional stakeholders.
Monitoring & Evaluation Intern
World Food Programme
07.2017 - 09.2017
- Assisted in reporting and data collection to track service distribution performance.
- Participated in field monitoring visits to improve user feedback and satisfaction.
- Contributed to communication materials for internal and external stakeholders.
Nielsen Graduate Program Intern
Nielsen
09.2016 - 06.2017
- Participated in a market research internship program focused on data collection, analysis, and consumer behavior insights.
- Gained foundational experience in statistical tools and business intelligence reporting used in corporate research environments.
Education
Master of Arts - International Development
University of Minnesota
United States Of America 04.2018 - 01.2020
BSc - Statistics, Minor in Economics
Faculty of Economics & Political Science
01.2012 - 01.2017
One Year Abroad - Statistics and Economics
University of Chicago
01.2015 - 01.2016
Skills
- CRM Strategy & Lifecycle Management
- Customer Segmentation & Journey Mapping
- Campaign Analytics & ROI Tracking
- Revenue Forecasting & Budgeting Support
- Business Reporting & Data Visualization
- Email Marketing & Automation Tools
- Salesforce
- Power BI, Excel & SQL
- Survey Design
Certification
Certified Data Analyst, Eslsca Executive School
Timeline
CRM Manager
Magdi Yacoub Heart Foundation
07.2023 - Current
Business Analyst
Magdi Yacoub Foundation
03.2021 - 06.2023
Program Analyst
Cultiv LLC
09.2020 - 02.2021
Monitoring and Evaluation Consultant
University of Minnesota
01.2019 - 03.2020
Master of Arts - International Development
University of Minnesota
04.2018 - 01.2020
Acting as Monitoring & Evaluation Officer
GIZ Egypt
10.2017 - 01.2018
Monitoring & Evaluation Intern
World Food Programme
07.2017 - 09.2017
Nielsen Graduate Program Intern
Nielsen
09.2016 - 06.2017
One Year Abroad - Statistics and Economics
University of Chicago
01.2015 - 01.2016
BSc - Statistics, Minor in Economics
Faculty of Economics & Political Science
01.2012 - 01.2017
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