Yasmine Aboudeif
Cairo
Summary
Summary:
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
6
6
Certifications
Work History
Marketing Specialist
Mostafa El Sallab
01.2016 - 01.2017
- Designed and implemented advertising and public relations activities.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
Senior Marketing Executive
Banque Du Caire
Cairo
09.2017 - Current
- BDC Re-Branding Project 2019
- Responsible for the Bank’s Summer Activations
- Financial literacy campaigns
- Responsible for all branded giveaways and advertising materials
- Arsenal FC Partnership June 2018
- Managing and handling the production of all marketing materials Flyers – Posters – Rollups
- Creating and executing Branding Activations (Universities – Schools – Malls … etc.)
- Responsible for Events and Exhibitions sponsorships
- Managing the production of (TV / Radio) campaigns
- Creating and executing CSR initiatives
- Analyzed marketing campaigns using key metrics and performance indicators.
- Developed marketing plans based upon extensive research and prospects targeted.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Compiled product and customer data to generate informed profit projections.
Education
Bachelor of Business Administration - Business Management
Misr International University
Egypt 01.2012 - 01.2016
Armenian Catholic Sisters School
Skills
Campaign management
Prospect targeting
Relationship building and retention
Social media
Marketing plans
Social media engagement
ROI analysis
Certification
Business administration certificate from Heilbronn University
Timeline
Senior Marketing Executive
Banque Du Caire
09.2017 - Current
Marketing Specialist
Mostafa El Sallab
01.2016 - 01.2017
Bachelor of Business Administration - Business Management
Misr International University
01.2012 - 01.2016
Armenian Catholic Sisters School