Yasmine Aboudeif
Cairo
Summary
Summary:
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
6
6
Certifications
Work History
Marketing Specialist
Mostafa El Sallab
2016.01 - 2017.01
- Designed and implemented advertising and public relations activities.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
Senior Marketing Executive
Banque Du Caire
Cairo
2017.09 - Current
- BDC Re-Branding Project 2019
- Responsible for the Bank’s Summer Activations
- Financial literacy campaigns
- Responsible for all branded giveaways and advertising materials
- Arsenal FC Partnership June 2018
- Managing and handling the production of all marketing materials Flyers – Posters – Rollups
- Creating and executing Branding Activations (Universities – Schools – Malls … etc.)
- Responsible for Events and Exhibitions sponsorships
- Managing the production of (TV / Radio) campaigns
- Creating and executing CSR initiatives
- Analyzed marketing campaigns using key metrics and performance indicators.
- Developed marketing plans based upon extensive research and prospects targeted.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Compiled product and customer data to generate informed profit projections.
Education
Bachelor of Business Administration - Business Management
Misr International University
Egypt 2012.01 - 2016.01
Armenian Catholic Sisters School
Skills
Campaign management
Certification
Business administration certificate from Heilbronn University
Timeline
Senior Marketing Executive
Banque Du Caire
2017.09 - Current
Marketing Specialist
Mostafa El Sallab
2016.01 - 2017.01
Bachelor of Business Administration - Business Management
Misr International University
2012.01 - 2016.01
Armenian Catholic Sisters School
Business administration certificate from Heilbronn University
Summer 2016 Internship at “HAP” Hassan Allam Properties in the “CRM” customer relation management through handling the client account after signing the contract
Completed “ICAMP” Innovation Camp with INJAZ Egypt
Participated with INJAZ Egypt “Steer your Career” workshop, professional skills development program Participated with “TOP TALENTS” in (Recruitment & Selection Strategic Planning ‐ Manpower Planning) work shops
Operational Risks policies
Emotional Intelligence Course Design Thinking WOW Effect -Skills Productivity Hub
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