ARCGIS
Yasser Abdelhamid
Route To Market Manager
Cairo,Cairo
Summary
Driven by strategic planning and a knack for business intelligence, I spearheaded operations at Coca Cola Hellenic Bottling Co, enhancing efficiency and expanding markets. My expertise in CRM management and adept decision-making fostered robust business development, securing long-term client agreements and driving significant market growth. Creative Business Development Manager with impressive track record of improving sales and growing company customer base. Innovative program management, strategic planning and team leadership skills. Successful team builder with exceptional communication abilities.
Strategy | Digitisation & Data Analytics | Change Management | Company Transformation & Value Realisation | RTM & RGM | Commercial Assets Management | IRED | Third-parties | Master Data governance
Overview
18
18
years of professional experience
3
3
Certificates
Work History
Route To Market Operations Manager
Coca Cola Hellenic Bottling Co
10.2022 - Current
- Enhanced market operations efficiency by streamlining processes and implementing new strategies.
- Conducted regular reviews of operations procedures, identifying areas for potential improvement or optimization opportunities as needed.
- Established performance metrics and analyzed data for continuous improvement of market operations.
- Developed and executed operational plans to achieve business objectives in a competitive marketplace.
- Managed cross-functional teams, fostering collaboration and driving successful project completion.
- Analyzed market trends to identify opportunities for growth and expansion within the industry.
- Leveraged technology solutions to automate processes where appropriate, freeing up valuable time for more strategic tasks.
- Implemented training programs for staff development, leading to increased skill levels and enhanced job satisfaction among employees.
- Negotiated contracts with vendors and suppliers, securing favorable terms that positively impacted the bottom line.
- Coordinated with internal departments to ensure seamless communication and alignment of goals for optimal results.
- Managed budgets effectively while prioritizing projects based on ROI potential, ensuring maximum financial impact from investments made in market operations.
- Generated new business with marketing initiatives and strategic plans.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
- Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
- Developed customised solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Established relationships with key decision-makers within customer's organisation to promote growth and retention.
- Collaborated closely with marketing teams to develop targeted campaigns that generated high-quality leads for the sales pipeline.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.
Route To Market Development Manager
Coca Cola Hellenic Bottling Co
10.2011 - 10.2022
- Conducted competitor analysis, enabling the company to stay ahead of emerging trends and maintain a competitive edge.
- Acted as a liaison between the company and external partners, facilitating communication and collaboration on joint marketing initiatives.
- Analyzed sales data to identify trends and opportunities, driving continuous improvement in product offerings and pricing strategies.
- Launched successful pilot programs in new territories by developing tailored strategies based on local market needs.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Led cross-functional teams to successfully execute complex projects, ensuring timely delivery and client satisfaction.
- Enhanced the company''s profitability by identifying and eliminating inefficiencies in existing business processes.
- Drove revenue growth by identifying and securing new business opportunities in untapped markets.
- Reduced time to market for new products by optimizing development and approval processes.
- Implemented CRM tools to better track sales opportunities and customer interactions.
- Expanded customer base by networking at industry events and leveraging social media platforms.
- Improved sales team performance with targeted training programs focused on advanced sales techniques and product knowledge.
Route To Market Senior Specialist
Coca Cola Hellenic Bottling Co
09.2006 - 09.2011
- Established strategic partnerships with complementary businesses to expand service offerings and reach new markets.
- Collaborated with cross-functional teams to develop innovative strategies for business growth.
- Developed business pipeline using cold and warm techniques.
- Enhanced sales techniques and marketing plans to strengthen business development efforts.
- Conducted market research to identify new opportunities and target markets.
- Maintained accurate records of routing data and driver performance metrics, supporting informed decision-making processes.
- Managed the implementation of new routing software platforms, resulting in a smoother workflow transition for the team.
- Proactively identified potential bottlenecks in daily operations through thorough route analysis and made necessary adjustments accordingly.
Education
Bachelor of Arts For Teaching - Physical Education And Coaching
Suez Canal University
Ismailia 04.2001 -
Bachelor of Business Administration - Business Administration
Ain Shams University - Institute of HCM
Egypt 04.2001 -
Skills
Sales operations
Software
SQL Database
MS Office
Roadnet
Accomplishments
- Supported Master data cleanup that resulted in a 300% increase in customer engagement.
- Received Best Achievers 2021.
- Gaining 1% market share in Cairo region from the routes optimization.
- Gaining 50%+ VS 2022 sales volume in Ain Shams sales office by transforming un-efficient routes to this area and 40%+ YTD.
- Transformed 700 routes from van-sales to presell to increase the customer facing time, open portfolio full range availability and reduce cost to serve
- Applied coolers scanning to track and manage 130K assets and maintain them.
- Established IRED system.
- Appling the MSL list on each CPL and track it.
- Collaborated with the RGM team to start the OBPPC strategy.
- Migrating from local Sap to Coca-Cola Hellenic Sap s4.
- Worded as a change manager to migrate from Oracle to SAP s4.
- Sales Buzz implementation.
- Operations enhancement for end-to-end process.
- ARCGIS Digital Maps, Road Net.
- On the job training.
- Sales force team incentives and commissions automation.
- Performance management system.
- Supervisor module.
- Customer value driver.
- GPS proof of visit.
- Master data governance and automation.
- Established Tele-sales call center and customer care unit.
- Centralized Key-Accounts.
- Preprinted and Post Printed Invoice.
- Distribution centers Infra structure project.
- Customers Segmentation.
- Discounts Automation.
- Coolers Barcode Tagging.
- Distributors automation.
- E-signature.
- Coolers market verification.
- Time and motion study.
Timeline
Route To Market Operations Manager
Coca Cola Hellenic Bottling Co
10.2022 - Current
Route To Market Development Manager
Coca Cola Hellenic Bottling Co
10.2011 - 10.2022
Route To Market Senior Specialist
Coca Cola Hellenic Bottling Co
09.2006 - 09.2011
Bachelor of Arts For Teaching - Physical Education And Coaching
Suez Canal University
04.2001 -
Bachelor of Business Administration - Business Administration
Ain Shams University - Institute of HCM
04.2001 -
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