Yasser Abo Rawash
Cluster Director Of Talent & Culture
Cairo,C
Summary
As a Cluster Director of Talent and Culture, I contribute to the strategic direction and operational efficiency of HR functions for luxury properties. With a focus on HR operations, job description development, and employee relations, I collaborate with teams to create impactful HR strategies that align with organizational goals.
Over 20 years in the hospitality industry, I have supported HR strategies for opening and managing multiple luxury properties. My mission is to foster a positive work culture and implement robust HR practices that support organizational growth. I am committed to aligning talent and culture practices with business objectives to deliver sustainable success.
Overview
20
20
years of professional experience
Work History
Cluster HR Business Partner
ORASCOM Hotels Management
06.2026 - Current
- Leading the HR corporate operation of the ORASCOM Luxury Hotels.
- Serves as the primary HR Partner to General Managers and Department Heads, advising on talent, performance, and organizational needs.
- Managed core HR processes, including recruitment, onboarding, performance management, training, and succession planning to align with organizational goals.
- Enhanced employee experience through targeted engagement initiatives and effective employee relations interventions.
- Maintained HR compliance, documentation, and policy adherence across hotels to support operational consistency.
Cluster Director of Talent & Culture
Emaar Hospitality Group, North Coast, Egypt
North Coast
02.2020 - 06.2026
- Key Achievement: Multi-Property HR Opening Leadership
- Led HR strategy and execution for multiple luxury property openings, enhancing operational readiness and workforce integration.
- Address Marassi Golf Resort (2020)
- Marassi Marina & Yacht Club (2021)
- Address Marassi Beach Resort (2023)
- Vida Marina Resort & Residence (2024)
- Palace Beach Resort (2025)
- Handling the new General Manager onboarding and induction plan.
- Handling the resigned General Manager handover process.
- Improve the HR team knowledge of the company policies and procedures.
- Develop the hotel SOP according the company standard and local labour law.
- Recruiting the Director of Talent & Culture.
- Key Responsibilities & Impact
- Directed full HR function across 10 hospitality properties, aligning HR practices with business strategy to drive operational excellence.
- Designed and implemented HR organizational structures for Egypt operations and future expansions.
- Act as strategic business partner to executive leadership, driving talent, culture, and performance initiatives.
- Oversee workforce planning, organizational design, and performance management systems.
- Develop and manage HR budgets, forecasting, and cost optimization strategies.
- Executed end-to-end HR functions, streamlining talent acquisition, ensuring compliance, and facilitating succession planning.
- Drive employee engagement through structured communication, events, and survey action planning.
- Coach senior leaders on organizational effectiveness, employee relations, and leadership practices.
Assistant Director of Human Resources
Rotana Hotel Management Corporation — Grand Rotana Resort & Spa, Sharm El Sheikh
Sharm El Sheikh
11.2012 - 01.2020
- Managed recruitment strategy and staffing plans to meet operational demands.
- Partnered with department heads to align HR practices with organizational values and labor law.
- Oversaw employee welfare and engagement initiatives to enhance workplace morale and retention.
- Managed recruitment strategy and staffing plans to align talent acquisition with operational needs.
- Controlled HR budget while ensuring alignment with strategic objectives and resource optimization.
- Built internal talent pipelines and supported succession planning.
Assistant Human Resources Manager
Hyatt Hotels Corporation — Hyatt Regency, Sharm El Sheikh
Sharm El Sheikh
01.2009 - 11.2012
- Career Progression within HR Function:
- Assistant HR Manager (2009–2012)
- Supported full HR operations including recruitment, employee relations, and administration.
- HR Team Leader (2008–2009)
- Managed HR operations, enhancing recruitment, employee relations, and administration processes.
- Facilitated leadership support and streamlined HR service delivery across departments.
Human Resources Team Leader
Hyatt Hotels Corporation — Hyatt Regency, Sharm El Sheikh
Sharm El Sheikh
08.2008 - 12.2009
- Developed and implemented HR strategies aligned with business goals.
- Led talent acquisition initiatives to attract top-tier candidates.
- Facilitated training programs to enhance employee performance and engagement.
- Managed employee relations issues, fostering a positive workplace culture.
Human Resources Clerk
Hyatt Hotels Corporation — Hyatt Regency, Sharm El Sheikh
Sharm El Sheikh
05.2007 - 07.2008
- Analyzed workforce data to drive strategic decision-making and improve retention rates.
- Collaborated with leadership on organizational development and change management initiatives.
- Streamlined onboarding processes, improving new hire integration and satisfaction.
- Conducted compensation analysis to ensure equity and competitiveness in pay structures.
Human Resources Clerk
Marriott International — Renaissance Golden View, Sharm El Sheikh
Sharm El Sheikh
04.2006 - 05.2007
- Processed employee documentation and maintained accurate personnel records in HRIS.
- Assisted in recruitment activities by scheduling interviews and communicating with candidates.
- Coordinated onboarding programs, ensuring compliance with company policies and procedures.
- Managed employee inquiries regarding benefits, payroll, and company policies effectively.
Education
Bachelor of Commerce - Accounting
Cairo University
Egypt01-2005
Skills
Talent & culture strategy
Multi-property HR leadership & hotel openings
Talent acquisition & workforce planning
Performance management systems
Succession planning & retention strategies
Employee relations
Organizational design
HR budgeting & financial planning
HR compliance
Leadership coaching
Timeline
Cluster HR Business Partner
ORASCOM Hotels Management
06.2026 - Current
Cluster Director of Talent & Culture
Emaar Hospitality Group, North Coast, Egypt
02.2020 - 06.2026
Assistant Director of Human Resources
Rotana Hotel Management Corporation — Grand Rotana Resort & Spa, Sharm El Sheikh
11.2012 - 01.2020
Assistant Human Resources Manager
Hyatt Hotels Corporation — Hyatt Regency, Sharm El Sheikh
01.2009 - 11.2012
Human Resources Team Leader
Hyatt Hotels Corporation — Hyatt Regency, Sharm El Sheikh
08.2008 - 12.2009
Human Resources Clerk
Hyatt Hotels Corporation — Hyatt Regency, Sharm El Sheikh
05.2007 - 07.2008
Human Resources Clerk
Marriott International — Renaissance Golden View, Sharm El Sheikh
04.2006 - 05.2007
Bachelor of Commerce - Accounting
Cairo University
ADDITIONAL INFORMATION
Date of Birth: 19 October 1984