YASSER METWALLY
Copywriter & Creative Specialist
Cairo
Summary
I'm a creative copywriter and content specialist with a passion for crafting compelling narratives that drive engagement. With experience in digital content, SEO, and brand storytelling, I turn ideas into impactful messages. Always eager to innovate and connect with audiences through words.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Creative Specialist -Copywriter
Taager
06.2023 - Current
- Develop compelling marketing content aligned with SEO best practices.
- Write persuasive ad copy to increase conversions and audience engagement.
- Implement content strategies to enhance brand awareness and customer interaction.
Escalation Specialist
Taager
02.2022 - 01.2023
- Managed high-priority customer issues and provided effective resolutions.
- Assisted the customer service team in handling complex inquiries.
Live Chat Agent
Taager
09.2021 - 02.2022
- Provided real-time customer support through live chat.
- Identified customer needs and recommended appropriate solutions.
Sales Promoter
Lucky ONE
06.2021 - 08.2021
- Promoted and marketed products at various sales points.
- Engaged customers to enhance sales and brand awareness.
Technical Support
Xceed
09.2020 - 05.2021
- Provided technical assistance and troubleshooting support.
- Assisted customers with software and hardware issues.
Journalist
Sawt Al Nas Al Hur Newspaper
01.2018 - 01.2019
- researched and wrote news articles and reports.
- conducted interviews and analyzed current events.
Education
Bachelor's degree - Mass Communication/Media Studies
Al-Azhar University
01.2014 - 01.2018
Skills
Skilled in Writing Persuasive Marketing Materials
Experienced in writing advertising copy, catchy ad slogans, and promotional content for e-commerce
Strong ability to highlight product features and benefits effectively to drive sales
Knowledgeable in SEO basics, customer psychology, and content optimization for search engines
Adaptable writing style with keen attention to detail, quick research skills, and a creative mindset
Timeline
Creative Specialist -Copywriter
Taager
06.2023 - Current
Escalation Specialist
Taager
02.2022 - 01.2023
Live Chat Agent
Taager
09.2021 - 02.2022
Sales Promoter
Lucky ONE
06.2021 - 08.2021
Technical Support
Xceed
09.2020 - 05.2021
Journalist
Sawt Al Nas Al Hur Newspaper
01.2018 - 01.2019
Bachelor's degree - Mass Communication/Media Studies
Al-Azhar University
01.2014 - 01.2018