Summary
Overview
Work History
Education
Extracurricular Activities
Research Samples
Freelance & Part-time
Timeline
Generic
Yassin Ashour

Yassin Ashour

Head Of Public Policy
Cairo

Summary

Head of Public Policy for Sustainability (Middle East & Africa) at M&P, where he leads political and B2G engagement strategies for clients such as Coca-Cola, Apache, Centamin, and AngloGold Ashanti. With a background spanning government affairs, investment, and corporate training, he bridges public policy with commercial outcomes. He previously worked with Egypt’s Presidential Office and Ministry of Foreign Affairs and has delivered training for Vodafone, Henkel, and Procter & Gamble. Yassin holds a dual BSc in Political Science (British University in Egypt & Loughborough University, UK) and an MSc in Public Policy.

Overview

9
9
years of professional experience
10095
10095
years of post-secondary education
3
3
Languages

Work History

Head of Public Policy for Sustainability (Middle East and Africa)

Moharram and Partners for Strategic Communications and Public Affairs
01.2024 - Current

Led sustainability and climate policy strategy across MEA, advising Fortune 500 and regional clients on ESG alignment, regulatory trends, and decarbonization. Oversaw cross-border government relations and high-level stakeholder engagement.

Key Achievements:

  • Advised Coca-Cola, AngloGold Ashanti, Centamin, and Apache on energy transition, climate policy, and circular economy.
  • Retained 100% of existing clients and secured new accounts, significantly increasing departmental revenue.
  • Facilitated clean energy policy dialogue between the U.S. Grains Council and Egypt’s Ministry of Petroleum.
  • Supported the negotiation of major energy sustainability agreements with Vodafone and Orange.
  • Advised a global consulting firm on carbon-reduction policy for Egypt’s energy sector.
  • Supported a landmark green hydrogen deal between a South African investor and the Egyptian government.

Political Consultant on Middle East and Arab Affairs

The New Arab
10.2023 - Current
  • Provided political analysis and expert commentary on regional developments, with a focus on Egypt’s foreign policy.
  • Featured in high-visibility interviews and op-eds, including “How the Israel-Hamas war will test Egypt’s balancing act,” reaching an audience of over 500,000 readers
  • Contributed to editorial strategy by advising on regional dynamics and sourcing input for policy coverage
  • Recognized for in-depth insights on Egypt’s mediation role and cross-border political positioning

Accessibility Auditor Assistant

Helm Consulting
01.2020 - 12.2023

Supported technical audits to assess and improve accessibility in public and private sector infrastructure, aligning with international best practices.

  • Conducted field assessments and supported audit teams in reporting and compliance recommendations
  • Contributed to accessibility improvements in built environments and digital platforms
  • Connected technical findings to broader public policy goals and sustainable development frameworks

Disability Ethics Trainer

Helm Consulting
11.2018 - 12.2023

Delivered corporate training programs on disability rights, inclusive workplace ethics, and accessibility practices to leading multinational companies.

  • Led tailored training sessions for Vodafone, Talabat, Henkel, and Procter & Gamble
  • Promoted ethical and inclusive practices aligned with national and international standards
  • Positioned disability inclusion as a business imperative linked to ESG, compliance, and brand equity

Acting Head of Public Policy for Energy, Mining, and FMCGs Sector (Egypt)

Moharram and Partners for Strategic Communications and Public Affairs
06.2023 - 12.2023

Led policy strategy and government engagement for top-tier clients in the energy, mining, and FMCG sectors. Managed a growing portfolio while advancing the firm’s commercial and reputational standing in Egypt.

  • Retained 100% of existing clients and played a key role in onboarding new accounts valued in the multi-million dollar range
  • Significantly increased departmental revenue by expanding scope of services and deepening client relationships
  • Oversaw policy advisory, regulatory risk assessments, and stakeholder mapping across strategic sectors
  • Built and maintained senior-level relationships with key government bodies and regulatory authorities

Senior Public Policy Analyst Energy, Mining, and FMCGs (Egypt)

Moharram and Partners for Strategic Communications and Public Affairs
12.2022 - 06.2023

Lead policy analysis, government engagement, and account management across energy, mining, and FMCG sectors. Advise clients on navigating regulatory developments and align public affairs strategies with business objectives.

  • Retained 100% of key accounts in portfolio
  • Signed and onboarded a new strategic client
  • Strengthened public-private dialogue through targeted government outreach

Operations’ Unit Officer for COP27

Egyptian Ministry of Foreign Affairs and Egyptian Presidency
08.2022 - 12.2022

Led logistical coordination and protocol operations for the Heads of State Summit at COP27, under the supervision of the Egyptian Presidential Office and Ministry of Foreign Affairs.

  • Liaised with Egyptian authorities and relevant government agencies to manage high-level security, access, and venue operations
  • Supervised the data entry team responsible for accreditation and clearance of presidential delegations
  • Supported the participation and movements of world leaders during the summit, ensuring smooth execution of Egypt’s flagship diplomatic event

Program Assistant - Sustainable Housing

Green Hills for Public Affairs
12.2021 - 07.2022

Supported research on sustainable housing policy with a focus on how biomimicry principles can inform urban resilience, resource efficiency, and inclusive design strategies, in alignment with broader sustainability goals.

Investment Analyst

Must Asset Management
04.2021 - 07.2022

Conducted market and sectoral research to support investment decision-making, with a focus on sustainability-aligned opportunities. Assisted in portfolio analysis, risk assessment, and reporting on emerging markets and ESG trends.

Business Analyst

Newton International Management
05.2019 - 05.2020

Provided strategic and analytical support for early-stage investment decisions in high-growth technology startups, with a focus on direct-to-consumer models. Assessed business models, market entry strategies, and operational scalability across target sectors.

Key Contributions:

  • Conducted due diligence and financial analysis to inform investment decisions in tech startups.
  • Supported portfolio management for multi-investor startup syndicates.
  • Helped shape go-to-market strategies and value propositions for consumer-focused startups.
  • Collaborated cross-functionally with founders and internal teams to enhance operational efficiency and product-market fit.

Learning and Development Coordinator

Helm Consulting
09.2018 - 04.2019

Designed and coordinated disability inclusion and ethics training programs for major clients including Vodafone, Talabat, Henkel, and Procter & Gamble. Worked closely with corporate partners to tailor content to organizational needs, monitored impact, and aligned learning objectives with broader ESG and business goals.

TEFL Teacher and Presentation Skills Trainer

American Japanese Language Center
03.2018 - 08.2018

Delivered tailored English language instruction with a focus on public speaking and professional communication. Designed and facilitated interactive sessions to enhance learners’ fluency, confidence, and cross-cultural presentation skills.

Key Contributions:

  • Taught English as a Foreign Language to diverse learner groups.
  • Developed customized training materials to improve verbal and non-verbal presentation techniques.
  • Empowered students with tools for effective communication in academic and professional contexts.

Organizer and Coordinator (Project Based) in ‘Sustainable Cities and Communities Project’

AIESEC
01.2018 - 03.2018

Supported the planning and execution of local initiatives under the UN SDG 11 framework, focusing on sustainability, urban development, and community awareness. Coordinated cross-functional teams and stakeholders to deliver educational events and field activities.

Key Contributions:

  • Organized community workshops promoting urban sustainability practices.
  • Facilitated partnerships with local NGOs and academic institutions.
  • Contributed to the project’s impact evaluation and reporting.

Case Worker (Project Based)

UNHCR - Catholic Relief Services
06.2017 - 12.2017

Provided case management and logistical support to refugee and asylum-seeking beneficiaries under the CRS Educational Grants Program, implemented in coordination with UNHCR. Acted as a key liaison between beneficiaries and implementing partners, ensuring smooth communication, needs assessment, and service delivery.

Key Contributions:

  • Coordinated with UNHCR and other humanitarian stakeholders to facilitate access to education-related assistance.
  • Managed sensitive case files and ensured timely grant disbursement in line with donor compliance.
  • Supported program reporting through accurate documentation and stakeholder engagement.

Electoral Analyst

National Democratic Congress
05.2016 - 12.2016

Provided strategic electoral analysis and research to support the party’s campaign planning and voter outreach efforts. Conducted political risk assessments and data-driven insights to inform constituency-level decisions.

Key Contributions:

  • Delivered constituency mapping and demographic analysis to optimize voter engagement.
  • Advised on political messaging and electoral strategy based on trends and polling data.
  • Supported stakeholder coordination and cross-party monitoring during key electoral events.

Education

American Diploma -

Integrated Thebes American College
Cairo
06.2013

Academic Writing Course -

British Council

Bachelor’s Degree - Political Science

British University in Egypt

Business Management Course - undefined

Ain Shams University

Leaders Development Diploma - undefined

University of Arab and African Youth

Professional Diploma - International Commercial Arbitration and Dispute Resolution

Middle East Arbitration Center

Human Rights Diploma - undefined

The Arab League

Diplomatic and Counselor Affairs - undefined

Arab Economic Center

Public Policy Excellence Program -

Egyptian Center For Economic Studies

MSc - Political Science

British University in Egypt

Extracurricular Activities

  • Egypt Students’ Representative at the Egyptian Government Delegation to the Arab Security Colloquium’s Eighth Session of the Security and Weapons of Mass Destruction Forum, 11/16
  • Students Union Spokesman of the British University in Egypt Students' Union, 15/16

Research Samples

  • Western Democracy: Cultural Relativism & Case Study of India, https://1drv.ms/w/c/2b9feb462a4fce62/EV2GTq3p-tpCgJEv0A4WnrIB_qf31YjRljVMj1My4nIx0A?e=uqa3Hu
  • Universality of Human Rights: Comparative Overview of Asian Cases and USA, https://1drv.ms/w/c/2b9feb462a4fce62/EXx_CpxMq7FOkatbJAjid6AB7AcRQR_Zn5JB8lRmzBSQhw?e=qoffFg
  • The Historical Production of Social Cleavages: Impact of Ethnic Cleavages on Democratic Consolidation in Ghana, https://1drv.ms/w/c/2b9feb462a4fce62/ETAE8y4qdktPgz_tQrQsi6EBMFECRLLU8F6cDfDPuwUpag?e=64q9F3

Freelance & Part-time

Delivered expert political analysis for The New Arab, contributing to interviews and policy commentary on Egypt and the broader Middle East. At Helm Consulting, served as a Disability Ethics Trainer and Accessibility Auditor, leading corporate sessions for multinational clients such as Vodafone, Henkel, and Procter & Gamble, and conducting accessibility assessments to guide inclusive business practices.

Timeline

Head of Public Policy for Sustainability (Middle East and Africa)

Moharram and Partners for Strategic Communications and Public Affairs
01.2024 - Current

Political Consultant on Middle East and Arab Affairs

The New Arab
10.2023 - Current

Acting Head of Public Policy for Energy, Mining, and FMCGs Sector (Egypt)

Moharram and Partners for Strategic Communications and Public Affairs
06.2023 - 12.2023

Senior Public Policy Analyst Energy, Mining, and FMCGs (Egypt)

Moharram and Partners for Strategic Communications and Public Affairs
12.2022 - 06.2023

Operations’ Unit Officer for COP27

Egyptian Ministry of Foreign Affairs and Egyptian Presidency
08.2022 - 12.2022

Program Assistant - Sustainable Housing

Green Hills for Public Affairs
12.2021 - 07.2022

Investment Analyst

Must Asset Management
04.2021 - 07.2022

Accessibility Auditor Assistant

Helm Consulting
01.2020 - 12.2023

Business Analyst

Newton International Management
05.2019 - 05.2020

Disability Ethics Trainer

Helm Consulting
11.2018 - 12.2023

Learning and Development Coordinator

Helm Consulting
09.2018 - 04.2019

TEFL Teacher and Presentation Skills Trainer

American Japanese Language Center
03.2018 - 08.2018

Organizer and Coordinator (Project Based) in ‘Sustainable Cities and Communities Project’

AIESEC
01.2018 - 03.2018

Case Worker (Project Based)

UNHCR - Catholic Relief Services
06.2017 - 12.2017

Electoral Analyst

National Democratic Congress
05.2016 - 12.2016

Business Management Course - undefined

Ain Shams University

Leaders Development Diploma - undefined

University of Arab and African Youth

Professional Diploma - International Commercial Arbitration and Dispute Resolution

Middle East Arbitration Center

Human Rights Diploma - undefined

The Arab League

Diplomatic and Counselor Affairs - undefined

Arab Economic Center

American Diploma -

Integrated Thebes American College

Academic Writing Course -

British Council

Bachelor’s Degree - Political Science

British University in Egypt

Public Policy Excellence Program -

Egyptian Center For Economic Studies

MSc - Political Science

British University in Egypt
Yassin AshourHead Of Public Policy