Head of Public Policy for Sustainability (Middle East & Africa) at M&P, where he leads political and B2G engagement strategies for clients such as Coca-Cola, Apache, Centamin, and AngloGold Ashanti. With a background spanning government affairs, investment, and corporate training, he bridges public policy with commercial outcomes. He previously worked with Egypt’s Presidential Office and Ministry of Foreign Affairs and has delivered training for Vodafone, Henkel, and Procter & Gamble. Yassin holds a dual BSc in Political Science (British University in Egypt & Loughborough University, UK) and an MSc in Public Policy.
Led sustainability and climate policy strategy across MEA, advising Fortune 500 and regional clients on ESG alignment, regulatory trends, and decarbonization. Oversaw cross-border government relations and high-level stakeholder engagement.
Key Achievements:
Supported technical audits to assess and improve accessibility in public and private sector infrastructure, aligning with international best practices.
Delivered corporate training programs on disability rights, inclusive workplace ethics, and accessibility practices to leading multinational companies.
Led policy strategy and government engagement for top-tier clients in the energy, mining, and FMCG sectors. Managed a growing portfolio while advancing the firm’s commercial and reputational standing in Egypt.
Lead policy analysis, government engagement, and account management across energy, mining, and FMCG sectors. Advise clients on navigating regulatory developments and align public affairs strategies with business objectives.
Led logistical coordination and protocol operations for the Heads of State Summit at COP27, under the supervision of the Egyptian Presidential Office and Ministry of Foreign Affairs.
Supported research on sustainable housing policy with a focus on how biomimicry principles can inform urban resilience, resource efficiency, and inclusive design strategies, in alignment with broader sustainability goals.
Conducted market and sectoral research to support investment decision-making, with a focus on sustainability-aligned opportunities. Assisted in portfolio analysis, risk assessment, and reporting on emerging markets and ESG trends.
Provided strategic and analytical support for early-stage investment decisions in high-growth technology startups, with a focus on direct-to-consumer models. Assessed business models, market entry strategies, and operational scalability across target sectors.
Key Contributions:
Designed and coordinated disability inclusion and ethics training programs for major clients including Vodafone, Talabat, Henkel, and Procter & Gamble. Worked closely with corporate partners to tailor content to organizational needs, monitored impact, and aligned learning objectives with broader ESG and business goals.
Delivered tailored English language instruction with a focus on public speaking and professional communication. Designed and facilitated interactive sessions to enhance learners’ fluency, confidence, and cross-cultural presentation skills.
Key Contributions:
Supported the planning and execution of local initiatives under the UN SDG 11 framework, focusing on sustainability, urban development, and community awareness. Coordinated cross-functional teams and stakeholders to deliver educational events and field activities.
Key Contributions:
Provided case management and logistical support to refugee and asylum-seeking beneficiaries under the CRS Educational Grants Program, implemented in coordination with UNHCR. Acted as a key liaison between beneficiaries and implementing partners, ensuring smooth communication, needs assessment, and service delivery.
Key Contributions:
Provided strategic electoral analysis and research to support the party’s campaign planning and voter outreach efforts. Conducted political risk assessments and data-driven insights to inform constituency-level decisions.
Key Contributions:
Delivered expert political analysis for The New Arab, contributing to interviews and policy commentary on Egypt and the broader Middle East. At Helm Consulting, served as a Disability Ethics Trainer and Accessibility Auditor, leading corporate sessions for multinational clients such as Vodafone, Henkel, and Procter & Gamble, and conducting accessibility assessments to guide inclusive business practices.