Summary
Overview
Work History
Education
Skills
Personal Information
Professional Training Courses
Timeline
Generic

YOUANNA MAGED LOTFY

Marketing Specialist
Heliopolis

Summary

Motivated and detail-oriented Marketing Coordinator with a strong foundation in public relations and campaign management. Eager to contribute creativity and strategic thinking to support dynamic marketing initiatives. Seeking to leverage my communication, coordination, and digital marketing skills to drive impactful campaigns and long-term business growth.

Overview

3
3
years of professional experience
4
4
years of post-secondary education
2
2
Languages

Work History

Marketing Specialist

Hayah Karima Organization
12.2023 - 06.2025
  • Company Overview: (A national initiative endorsed by H.E. President Abdel Fattah Al-Sisi)
  • Developed and executed integrated marketing campaigns aligned with organizational goals.
  • Managed digital marketing tools and monitored online engagement and analytics.
  • Conducted competitive analysis and market research to inform strategy.
  • Coordinated with designers to create promotional content and materials.
  • Maintained marketing calendars and ensured timely execution of tasks.
  • Collaborated with cross-functional teams and external vendors to support event planning and material production.
  • Proposed innovative marketing strategies and improvements to enhance campaign performance.
  • Created reports and insights on marketing performance and consumer behavior trends.
  • Supported content creation across social media, newsletters, brochures, and email campaigns.
  • (A national initiative endorsed by H.E. President Abdel Fattah Al-Sisi)

Public Relations Officer

Oxford Semi International School
06.2022 - 09.2022
  • Presented school programs and services to prospective parents and students.
  • Scheduled and facilitated student admissions, ensuring a seamless experience.
  • Acted as a liaison between parents and administration, providing prompt solutions to inquiries and concerns.
  • Helped increase student applications through effective communication and outreach.

Education

Bachelor of Mass Communication - Public Relations

Beni Suef University
09.2019 - 07.2023

Skills

  • Campaign planning and execution

  • Digital marketing & social media management

  • Market research & competitive analysis

  • Content development & copywriting

  • Event coordination

  • Stakeholder communication

  • Brand management and positioning

  • CRM and customer retention strategies

  • Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Access)

  • Internet research & email marketing tools (Mailchimp, Constant Contact)

  • Social media platforms (Facebook, Instagram, LinkedIn, Twitter)

  • Basic Adobe Photoshop and Canva for design

  • Google Analytics & SEO basics

  • Fast and accurate typing in both Arabic and English

Social media management

Personal Information

  • Date of Birth: 10/01/01
  • Nationality: Egyptian
  • Marital Status: Single

Professional Training Courses

  • Television Hosting & Preparation, Modern International Academy
  • Press & Media Course, Cairo Centre for Human Resources
  • Television Hosting Workshop, Abrahamic Media Center

Timeline

Marketing Specialist

Hayah Karima Organization
12.2023 - 06.2025

Public Relations Officer

Oxford Semi International School
06.2022 - 09.2022

Bachelor of Mass Communication - Public Relations

Beni Suef University
09.2019 - 07.2023

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YOUANNA MAGED LOTFYMarketing Specialist