Zeinab AbdelNasser

• Brand Manager for Storck, Lago, Merba, Schogetten, Dilmah, Grandos and Philadelphia.

Key responsibilities:

• Led the strategic planning and execution of brand marketing initiatives across multiple product lines to enhance market share and brand recognition.
• Managed a cross-functional team, collaborating with product development, sales, and creative teams to deliver integrated marketing campaigns.
• Developed and executed brand strategies, including positioning, pricing, and communication plans, ensuring alignment with business objectives.
• Oversaw the brand portfolio, ensuring product differentiation and consistency in brand messaging across all channels (digital, retail, advertising, etc.).
• Analyzed market trends, consumer insights, and competitive landscape to drive innovation and identify growth opportunities.
• Managed a multi-million-dollar marketing budget, ensuring cost-effective allocation of resources while maximizing ROI.
• Target and Promotion Set-Up

Skills Highlight:

• Brand Strategy & Positioning
• Market Analysis & Consumer Insights
• Cross-functional Leadership & Team Management.
• Budget Management and ROI Optimization
• Digital and Traditional Marketing Campaigns.
• Product Development and Launches

Brand Manager Storck, Lago and Merba

• Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
• Enhanced brand recognition by developing and executing targeted marketing campaigns.
• Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
• Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
• Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
• Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
• Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.

ABM for Biscuits Category ( Tiffany Iffco and Lago)

• Analyzed data from marketing campaigns to measure effectiveness and inform future decisions.
• Assisted in the development of packaging design that effectively communicated product benefits while adhering to regulatory requirements.
• Increased brand awareness by developing and executing marketing campaigns.