Zeinab AbdelNasser

• Group Brand Manager ( August Storck KG-Royal Merba-Lago Gastone- Schogetten-Philadelphia Cream Cheese)
• Directed brand strategy for multiple product lines, including Storck,Schogetten, Lago, Royal Merba, and Philadelphia Cream Cheese. Managed marketing campaigns to enhance brand visibility and market share. Collaborated with cross-functional teams to align on product launches and promotional activities. Analyzed market trends to identify growth opportunities and competitive advantages. Oversaw budget allocation for branding initiatives, ensuring optimal resource utilization. Developed and executed consumer engagement strategies to boost brand loyalty. Monitored performance metrics to assess campaign effectiveness and adjust strategies accordingly.
• Developed brand strategy to strengthen market positioning and increase consumer engagement.
• Managed cross-functional teams to execute integrated marketing campaigns, ensuring alignment with brand objectives.
• Analyzed market trends and consumer insights to inform product development initiatives.
• Collaborated with sales teams to synchronize branding efforts with business objectives, contributing to revenue growth.

• Brand Manager for Storck, Lago, Merba, Schogetten, Dilmah, Grandos and Philadelphia.

• Led the strategic planning and execution of brand marketing initiatives across multiple product lines to enhance market share and brand recognition.
• Managed cross-functional team, collaborating with product development, sales, and creative teams to deliver integrated marketing campaigns that enhanced brand visibility.
• Developed and executed brand strategies for positioning, pricing, and communication plans, aligning them with business objectives to drive brand growth.
• Oversaw brand portfolio, ensuring product differentiation and consistent brand messaging across digital, retail, and advertising channels to strengthen brand identity.
• Analyzed market trends, consumer insights, and competitive landscape to drive innovation and identify growth opportunities.
• Managed a multi-million-dollar marketing budget, ensuring cost-effective allocation of resources while maximizing ROI.

• Brand Strategy & Positioning
• Market Analysis & Consumer Insights
• Cross-functional Leadership & Team Management.
• Budget Management and ROI Optimization
• Digital and Traditional Marketing Campaigns.
• Product Development and Launches

Brand Manager Storck, Lago and Merba

• Executed branding campaigns educating target audiences on product features, benefits, and values, leading to increased consumer awareness.
• Developed targeted marketing campaigns enhancing brand recognition and engagement within key demographics.
• Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
• Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
• Cultivated relationships with key stakeholders, vendors, and industry influencers to foster positive brand experiences and strengthen market presence.
• Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
• Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.

ABM for Biscuits Category ( Tiffany Iffco and Lago)

• Analyzed marketing campaign data to assess effectiveness and guide strategic decisions.
• Contributed to packaging design development, ensuring clear communication of product benefits and compliance with regulatory standards.
• Developed and executed marketing campaigns that significantly enhanced brand awareness.