Ziad Khalil

During my one-year military service, I served as a versatile professional at the international medical center in Egypt. My responsibilities included copywriting, graphic design, video editing, and marketing consultation. I created written content, designed visual materials, and produced videos to support the medical center's marketing efforts. I also provided strategic input to enhance the center's marketing initiatives, playing a key role in elevating the center's promotional activities and strengthening its brand presence. This experience allowed me to showcase my diverse skill set and make a meaningful impact within a dynamic and challenging environment.

• Conducted target market research to scope out industry competition and identify advantageous trends.
• Established foundational processes for business operations.
• Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
• Developed key operational initiatives to drive and maintain substantial business growth.
• Identified business development challenges and customer concerns for proactive resolution.
• Conducted target market research to discover customer needs and analyze competitor trends.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Researched developing trends to stay updated with new ideas and marketing practices.

• Conceptualized and launched "Tainment," a brand for techno music events, responsible for all aspects of development and execution.

Key Achievements:

• Artist Booking & Management:

-Gathered data and booked renowned techno artists, ensuring diverse and engaging lineups.
-Negotiated contracts and managed artist logistics.

• Project Management & Budget:

-Spearheaded the entire project, leading a team and ensuring smooth execution.
-Developed and managed project budgets, controlling costs and achieving projected return on investment (ROI).

• Marketing & Sponsorship:

-Curated and implemented comprehensive marketing campaigns across various channels.
-Secured sponsorships and partnerships, generating financial support and brand exposure.

• Fundraising:

-Successfully raised funds for event, exceeding targets by 50% through innovative proposals and partnerships.

Check out the result: https://www.instagram.com/tainment__/

• Got offered the lead copy-writing role at the head office for Tabby in Egypt.
• However, me joining the company required that I complete my military service in Egypt first which took the opportunity away from me.

• Worked with the world's largest clients on digital content and ad-copies that perfectly adhere to their identity and personality.
• Clients include; Landmark group, Etisalat, Batelco, Sun & Sand Sports, Azadea Group, Virgin Mega-stores, Lego and more.

• Produced original, creative content for promotional advertisements and marketing materials.
• Presented clients with unique copy options based on overall marketing objectives.
• Drafted scripts for video-based communications, formatting copy specifically for visual presentation and video production needs.
• Customized brand message to reach and capture target audience interest and drive engagement.
• Researched industry trends and customer preferences to inform copywriting efforts.

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
• Recruited and hired capable team members to add value and diverse skills set to marketing department.
• Continually maintained and improved company's reputation and positive image in markets served.

• Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
• Optimized company website to improve engine ranking, user experiences and conversion rates.

• Monitored online trends, conversations and innovations to optimize strategies.
• Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
• Wrote advertising copy for online content, adhering to employer's overarching brand identity and personality.