Raed El-Shafei

Egyptian Padel League Manager and Organizer

• Launched and managed the first Padel League in the region, successfully overseeing two seasons including group stages and finals.
• Calculated scores and manually maintained standings tables to ensure accuracy.

Tournament Organizer

• Organized 12 FIP international tournaments (Cupra Tour)
• Organized 10 local tournaments, ensuring smooth execution and high participation.(average 8 -10 categories/ tournament)
• Played a key role in the organizing team for the NewGiza Premier Padel P2 tournament, representing the Egyptian Federation.

Ranking Administrator

• Managed and published manually the monthly rankings for all Egyptian padel players, maintaining up-to-date performance metrics.(15 different categories)
• Conceptualized and introduced new ranking categories to better recognize and reward diverse player achievements.

System Enhancer

• Developed and implemented an annual calendar of events with a 100% success rate.
• Improved the ranking pointing system and prize-money scheme for local tournaments, boosting competitiveness and fairness.
• Developed comprehensive rulebooks for various tournaments, establishing clear guidelines and standards for participants.
• Authored the Egyptian League Rule-book, detailing competition structures, regulations, and procedures.
• Created a Penalty Scheme to ensure fair and consistent handling of infractions and disputes.
• Designed a Transfers Rule-book, outlining the processes and criteria for player transfers within the league.

National Team Support

• Assisted in the selection and preparation of the senior national team for World Cup participation.
• Supported men’s and women’s national team camps during World Cup qualifiers and finals.

Olympic Committee global initiative

• Led the team responsible for submitting the Egyptian file to join the Olympic Committee to the International Padel Federation (FIP).

Players' Relationship Manager

• Fostered strong relationships with players, ensuring clear communication and addressing any concerns promptly.
• Acted as a liaison between players and management, facilitating smooth interactions and resolving conflicts efficiently.
• Provided support and guidance to players, helping them navigate the competitive landscape and maintain peak performance.

Coaching Courses Administrator

• Coordinated with the Academy Head at the Federation to schedule courses, prepare participants, and create quarterly or semi-annual plans.
• Worked with the executive management to secure venues for the courses and provided necessary supplies
• Collaborated with the marketing department to announce course registrations
• Planned detailed schedules for each course in collaboration with the Academy Head
• Announce courses schedules and timings.
• Monitored course implementation
• Followed up with the Academy Head to announce course results
• Prepared detailed reports on each participant's results
• Issued certificates to successful participants.
• Prepared financial P&L reports post each course.

Governance

• Oversaw governance processes to ensure compliance with regulations and organizational policies.
• Conducted thorough inspections of courts and facilities to maintain high standards of safety and quality.
• Collaborated with stakeholders to implement best practices and address any issues promptly.
• Developed and implemented comprehensive Standard Operating Procedures (SOPs) for the department, ensuring clarity and consistency in operations.
• Analyzed current processes and identified areas for improvement, resulting in streamlined workflows and increased efficiency.
• Collaborated with team members to draft, review, and refine SOPs, ensuring they met the needs of all stakeholders.
• Developed and managed departmental budgets, ensuring optimal allocation of resources and adherence to financial constraints.
• Conducted financial analysis to identify cost-saving opportunities and maximize efficiency.
• Created detailed financial plans for various projects and events, aligning with organizational goals and strategies

- The Family Kitchen:

* Help setting up a the company in terms of Building a business plan

Selecting suppliers

Pricing

Marketing

Operations

Sales, etc...

- Tazkarti:

* Build 2022 plan

* Identify and fix HR related issues

* Create SOP's

* Recommend a calendar of events

* Optimize expenses

• Revisited all operational procedures to identify GAPs hindering sales growth 
• Resolved all process clots between other departments facilitating a smoother operation
• Restructured the retail sales organization for more efficiency
• Doubled revenues of the company in less than 6 months after joining
• Increased Fawry services from 70M monthly to 140M
• Increased Wallets sales from 6.5 monthly to 12K monthly
• Increases valU sales from 600 monthly to 2000 monthly
• Re-designed commission and incentive scheme
• Systematized operational reporting and incentive calculation mechanism
• Rationalized channel monthly expenses
• Reduced the number of negative P&L branches
• Coordinated with marketing team increasing the products portfolio of the company

• Re-modeling of the existing franchise model

• Improving both channels efficiency and quality

• Increased sales of postpaid by 20% YoY

• Increased Fixed services sales by 15%

• Reduced fraud and churn from 60% to 15%

• Working on improving processes and systems

• Developing a new partnership model for direct sales

• Enhanced commission schemes for agents and partners

• Re-introducing the customer experience concept and measures

• New retail strategy formulation

• Fixing all existing structural and operational deficiencies

• Building a solid retail vehicle to manage existing retail brands and enable adding new brands

• Manage strategic relationship with partners

• Attracting and contracting new brands including negotiation of financials and legal terms as well as feasibility

• Manage Brand Heads

• Ensure achieving highest return for stakeholders

• Formation of the company in terms of legal requirements

• Investigate the business idea and convert it into an established business

• Study local market and size of it as well as the potential of the market

• Source local and international suppliers with competitive pricing structure

• Check regulations and processes

• Creation of the company as a commercial unit including:

• Feasibility study

• Capital required

• Funding options

• Location

• Business plan

• Hiring and Headcount planning

• Management of the company

• Commercial trading management

• Financial management

Establish and manage the retail department as part of the different sales channels. As the 3rd entrant to the Egyptian market Etisalat retail intends to introduce a new retail concept to the retail business in Egypt as part of the brand positioning of Etisalat Egypt. The role requires selecting and developing all aspects of the business from the beginning and then managing the business as part of the sales department.

• Setting the retail channel strategy in the different phases (launch, 1st year and the future) as part of the whole company strategy

• Structuring the organization according to the best practices and latest retail concepts

• Building a state-of-the-art shop design exceeding customer expectations and utilizing the competitive advantages of Etisalat like Technology and Expertise

• Creating the best environment inside Etisalat shops in terms of treatment, products, atmosphere, friendliness, self-service, etc…

• Design all operational processes for the shop operation to facilitate efficiency, customer friendly and self-service operation

• Design the requirements of all systems and applications needed inside the shops.

• Shortlist and evaluate the suppliers for the systems and applications

• Plan the customer experience and methods of control and monitor for it like mystery shopping and customer satisfaction surveys and programs

• Increase profitability of the channel

• Increase sales contribution and volumes of the channel

Setting the sales department processes and prTrade Commission

Channels strategies (Enterprize, Distribution and Retail)

Sales plan and budget planning by channel

Logistics & Supply Chain (Sourcing & Production)

Channels Support unit

Process & Procedures for Corporate sales, Retail and Distribution

Decision Support (Budget management)

I was also assigned the responsibility to implement the new Distribution model restructure nation-wide. A strategic project that leveled the

activations of the company to 4 times higher.

Establish the corner-stone for the Enterprise channel as a temp assignment for 6 months until hiring the Head of Enterprise channel

Develop and manage all process and procedures for all sales channels.

Provide operational support to all sales channels, establish and manage reporting mechanism, manage supply chain as well as handling communication and project management for the whole sales channel

Manage supply chain function and ensure product availability at all times

Handle selection of vendors and products specs

Control stocks and warehousing through third party or through own warehouse

Develop and manage processes of logistics and supply chain

Set the strategic directions for the back-office support for all channels in terms of Communication, systems, process and procedures, reporting, project and initiatives management, etc…

Budget control and meeting budgeted objectives of the sales department

Manage after sales support and develop strategic plans maintenance

Co-manage all channels operations day-in day-out including retail, distribution and corporate channel

Help setting the strategies and tactical activities of the different channels and the sales department

Represent sales department in all company initiatives with different departments like marketing, finance, technical, etc…

Setting the sales systems and applications requirements

Setting and modifying Vodafone Egypt retail channel strategies including KFAs, objectives, deliverables, measurable, etc…

Developing an operations manual

Management of how the retail channel operates

Management of how retail reports and plans performance

Coordination with all other supporting departments for required and effective channel performance

Planning and implementation of retail strategic initiatives

Budget development and monitoring

Improve efficiency for handset maintenance to elevate customer satisfaction

Set the strategic directions for the technical support centers

Manage and improve the revenue stream coming from the handset maintenance

Constantly improve operational efficiencies of the channel

Manage retail Coordinators performance and delivery on assignments

Customer satisfaction measures (mystery shopping, satisfaction surveys..Etc)

Retail channel training planning