AMMAR MEDHAT
SALES LEADER | PACKAGING INDUSTRY
Cairo,C
Summary
Regional Sales Manager driving commercial growth across MENA markets for flexible packaging and FMCG customers. Builds pipeline in existing and emerging markets, closes high-value deals, and aligns pricing with margin goals. Partners with technical and operations teams to convert market demand into executable packaging solutions.
Overview
18
18
years of professional experience
Work History
Key Account Manager MENA – Flexible Packaging
Huhtamaki Flexible Packaging Egypt
Giza , Giza
01.2022 - Current
- Manage strategic partnerships and high-value FMCG accounts across the MENA region.
- Lead commercial strategy with a focus on sustainable and recyclable packaging solutions.
- Identify and capitalize on growth opportunities in existing and emerging markets.
- Serve as liaison between major clients and cross-functional teams (R&D, Production, Quality).
- Drove contract negotiations, developed pricing strategies, and optimized margins to enhance profitability.
- Enhanced payment cycles through proactive credit control and strengthened client relationships.
- Championed market education initiatives on eco-friendly packaging innovations to elevate brand awareness.
- CONFIDENTIAL
- Developed and maintained strong relationships with key clients to ensure satisfaction and retention.
- Analyzed market trends to identify growth opportunities and align account strategies accordingly.
- Collaborated with cross-functional teams to deliver customized solutions that meet client needs.
- Led negotiations for contract renewals, securing favorable terms and conditions for the organization.
- Built diverse and consistent sales portfolio.
Senior Sales Manager – Flexible & Label Packaging
Roto House
01.2019 - 01.2022
- Expanded client base by implementing targeted B2B strategies in flexible and label packaging.
- Directed go-to-market planning and created marketing collateral and technical literature for successful product launches.
- Closed high revenue deals with multinational and regional CPG clients.
- Developed innovative packaging concepts that contributed to 30% YoY sales growth.
- CONFIDENTIAL
Key Account Manager – Self-Adhesive Label Solutions
CCL Label (Formerly Pacman CCL)
01.2013 - 01.2019
- Managed portfolio of FMCG and healthcare clients, delivering tailored label solutions.
- Built long-term client relationships, aligning packaging with brand and compliance needs.
- Collaborated with production and technical teams for precision-crafted solutions.
- Developed proposals addressing complex client specs, driving cross- and up-selling.
- Implemented performance reporting and forecasting using CRM tools.
- CONFIDENTIAL
Sales Executive – Offset Packaging Division
First Print
Cario
01.2009 - 01.2013
- Gained foundational expertise in offset printing and production workflows.
- Prospected and secured new clients through cold outreach and industry networking.
- Managed SME projects across retail, food, and advertising sectors.
- Ensured quality delivery leading to strong repeat business.
- CONFIDENTIAL
Skills
- Key account management
- Contract negotiation & pricing
- Sustainable packaging solutions
- CRM & forecasting
- Client relationship management
- Regional business development
- Commercial strategy
- Go-to-market planning
Accomplishments
- Managed strategic FMCG accounts across the MENA region, driving sustainable business growth.
- Achieved consistent revenue growth through strategic pricing and key account development.
- Successfully negotiated long-term commercial agreements with multinational customers.
- Improved cash collection and payment cycles through proactive customer relationship management.
- Led cross-functional teams to launch new packaging solutions and accelerate time-to-market.
- Expanded market share by developing new business opportunities across the Middle East and North Africa.
Timeline
Key Account Manager MENA – Flexible Packaging
Huhtamaki Flexible Packaging Egypt
01.2022 - Current
Senior Sales Manager – Flexible & Label Packaging
Roto House
01.2019 - 01.2022
Key Account Manager – Self-Adhesive Label Solutions
CCL Label (Formerly Pacman CCL)
01.2013 - 01.2019
Sales Executive – Offset Packaging Division
First Print
01.2009 - 01.2013