Antoine Nabil Guirguis

Senior Brand Manager – Spoonable Yogurt

Jun 2026 – Present

• Leading the Spoonable Yogurt portfolio (60% of the chilled business) across Plain Yogurt, Flavored Yogurt, Fruit Yogurt, and Pudding, with full ownership of growth strategy, financial performance, and market share delivery.
• Own all brand campaigns, AOPs, innovation pipelines, and portfolio strategy across multiple yogurt segments, ensuring alignment with business growth ambitions and consumer trends.
• Drive deep-dive business analysis across segments, identifying market share gaps, regional performance opportunities, channel coverage gaps, and portfolio optimization opportunities to unlock sustainable growth.
• Lead end-to-end financial health management, including budget allocation, performance monitoring, profitability tracking, and investment optimization across the entire spoonable portfolio.
• Spearhead innovation strategy and pipeline development across spoonable categories, working closely with R&D and cross-functional teams to strengthen competitiveness and accelerate penetration.
• Brand Manager – Drinkable Yogurt

Jul 2023 – Jun 2026

• Led the Drinking Yogurt portfolio (40% of the chilled business), delivering double-digit YoY growth through innovation, renovation, and integrated communication strategies.
• Orchestrated the largest Drinking Yogurt relaunch since 2019, including full packaging revamp and 360° communication plan.
• Led the full Rayeb portfolio revamp, introducing a bold green-blocking identity and digestive health positioning to strengthen differentiation versus competition.
• Launched Rayeb Lemon Mint, delivering +12% incremental volume and +3% incremental market share for the total Rayeb portfolio.
• Introduced YOGO Mango & Berries, generating +20% incremental volume and +5% market share gain.
• Launched Beyti accessible yogurt range (plain & flavored), driving +8% incremental volume and +3% market share growth.
• Expanded Greek Yogurt portfolio with Caramelized Oats & Mango Passionfruit, delivering +10% incremental volume and +3% share gain while strengthening protein superiority versus competition.
• Owned the media agenda for the entire department, managing the media agency and leading negotiations on media deals, rates, and efficiencies to maximize ROI.
• Led the launch strategy for Almarai Treats Pudding, including price-pack architecture and a 3-year forecast covering volume build-up, market growth projections, and share ambitions.

• Leading the Drinking Yogurt portfolio (40% of the chilled business), the fastest-growing segment in the company, delivering double-digit YoY volume growth.
• Orchestrated the largest Drinking Yogurt relaunch since 2019, delivering a full packaging revamp, refreshed brand identity, and a 360° integrated communication plan.
• Led the full Rayeb portfolio revamp, introducing a bold green-blocking visual identity and owning digestive health claims, strengthening shelf standout and competitive differentiation.
• Launched Rayeb Lemon Mint, generating +12% incremental volume and +3% incremental market share for the total Rayeb portfolio.
• Introduced YOGO Mango & Berries, delivering +20% incremental volume and +5% incremental market share.
• Launched Beyti’s accessible yogurt range (plain & flavored), delivering +8% incremental volume and +3% share, expanding the brand into value-driven segments.
• Expanded the Greek Yogurt portfolio with Caramelized Oats and Mango Passion Fruit, delivering +10% incremental volume and +3% share gain.
• Owning the media agenda for the entire department, managing the media agency, leading negotiating media deals, rate structures, and efficiencies.
• Leading the end-to-end launch of Almarai Treats Pudding range, crafting price pack architecture, and developing a comprehensive 3-year forecast, including volume build-up, market growth projections, and share ambitions.
• Drive deep consumer insight mining, close coordination with R&D, and alignment across supply chain, production, procurement, and sales to deliver superior innovations with speed and precision.

• Managed Persil High Suds, the largest detergent category in the market, and Pril, the market-leading dishwashing liquid.
• Owned the full brand P&L, media planning, and budgeting for the entire department.
• Navigated financial scenario planning during the devaluation era, ensuring agility and business continuity.
• Led regional launches and relaunches, driving synergies across marketing, supply chain, and sales teams.
• Developed and implemented counter-competitive strategies based on ongoing market and consumer insight analysis.

• Executed AOP and marketing activity plans with excellence in alignment with brand strategy.
• Supported innovation projects from concept to execution and tracked key brand health and business KPIs.

• Acted as regional POC for training coordination and HR tools across the IMEA region.
• Report & monitor training activities across the IMEA region.

• Manage and oversee employee benefits, rewards and engagement initiatives.

• Promoted portfolio to HCPs, leveraged clinical research, and built strong client relationships.