Bassel Shalaby
Digital Marketer
Cairo
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Experienced Digital Marketer developing, managing and implementing digital marketing strategies in the real-estate industry. In-depth knowledge of META, CRM and Google Analytics paired with deep familiarity of digital marketing channels. Resourceful and industrious professional skillful in measuring ROIs and KPIs and preparing and managing digital marketing budgets. Certified in Digital Marketing from the Integrated Marketing Foundation in Cairo, Egypt.
Overview
3
3
years of professional experience
2
2
Languages
Work History
Digital Marketing Executive
Hyde Park Developments
Cairo
02.2021 - Current
- Working and handling on all digital platforms for Hyde Park Developments (META, YouTube, Google, and LinkedIn)
- Also handling all aspects of Hyde Park Developments' commercial hub HYDEOUT’s Social Media platforms (META)
- Conducting extensive tactical and lifestyle shoots for the brand.
- Deploy successful marketing campaigns in collaboration with my colleagues to drive qualified traffic to our front door, across the corporate campaigns, projects' campaigns, and on ground activations
- Directed traffic growth strategies, SEO, content distribution, and META advertising.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Developed and executed digital marketing efforts to enhance brand visibility.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 50%.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Developed insights on marketing campaigns to assess performance against goals.
- Continually maintained and improved company's reputation and positive image in markets served.
- Met deadlines, exceeding expectations and effectively rolling out Digital campaigns.
Professional Squash Coach
Shadow Squash Academy
Cairo
01.2019 - Current
Honorary Participation Award
34th Alexandria Mediterranean Countries Film Festival
Alexandria
10.2018 - 10.2018
- Honorary participation award for the documentary short film
AASTMT Delegate
Sharm El Sheikh Film Festival
Sharm El Sheikh
03.2018 - 03.2018
- Collaborated with team members to achieve target results.
- Worked flexible hours across night, weekend and holiday shifts.
- Identified issues, analyzed information and provided solutions to problems.
- Used Microsoft Word and other software tools to create documents and other communications.
AASTMT Delegate
33rd Alexandria Mediterranean Countries Film Festival
Alexandria
10.2017 - 10.2017
- Resolved conflicts and negotiated mutually beneficial agreements between parties.
- Offered friendly and efficient service to customers, handled challenging situations with ease.
- Used coordination and planning skills to achieve results according to schedule.
- Collaborated with team members to achieve target results.
- Learned new skills and applied to daily tasks to improve efficiency and productivity.
Junior Reporter
Akhbar El-Youm
Cairo
02.2017 - 04.2017
- Confirmed veracity of two articles weekly, communicated with journalists and interviewed subjects to gather details.
- Collected data from various sources to determine facts and opinions and fashioned into cohesive story for television or radio broadcast.
- Deployed to news events locales to provide on-the-ground broadcast solutions and news coverage.
Education
Media BSc - Technology, Media
Arab Academy For Science, And Maritime Transport
Egypt 01.2014 - 05.2018
Diploma - Motion Graphics
Russian Cultural Center
Egypt 02.2019 - 05.2019
Digital Marketing Professional - Digital Marketing
Udacity
Online 04.2021 - 06.2021
Digital Marketing Executive Diploma - Digital Marketing
Integrated Marketing Foundation
Egypt 04.2001 -
Skills
Microsoft Office
Adobe Premiere Pro
Marketing and advertising
Media Buying
Media planning
Social Media Marketing
Digital Marketing
Communication Skills
Teamwork
Additional Information
Was a member of El-Shams Sporting Club Squash team for more than 10 years.
Timeline
Digital Marketing Professional - Digital Marketing
Udacity
04.2021 - 06.2021
Digital Marketing Executive
Hyde Park Developments
02.2021 - Current
Diploma - Motion Graphics
Russian Cultural Center
02.2019 - 05.2019
Professional Squash Coach
Shadow Squash Academy
01.2019 - Current
Honorary Participation Award
34th Alexandria Mediterranean Countries Film Festival
10.2018 - 10.2018
AASTMT Delegate
Sharm El Sheikh Film Festival
03.2018 - 03.2018
AASTMT Delegate
33rd Alexandria Mediterranean Countries Film Festival
10.2017 - 10.2017
Junior Reporter
Akhbar El-Youm
02.2017 - 04.2017
Media BSc - Technology, Media
Arab Academy For Science, And Maritime Transport
01.2014 - 05.2018
Digital Marketing Executive Diploma - Digital Marketing
Integrated Marketing Foundation
04.2001 -