Farida AbdelHakim

• Strategic Communication: Developed and executed plans to enhance the visibility of humanitarian and development projects, aligning with organizational goals.
• Project Integration: Collaborated with teams to embed communication strategies into project designs for impactful messaging.
• Brand Management: Led the launch of Plan International’s new branding, ensuring cohesive representation across all communications.
• Content Creation: Managed high-quality content production for social media, websites, reports, and promotional materials.
• Visibility & Outreach: Amplified initiatives through targeted outreach, media relations, public engagements, and community events.
• Field Reporting: Conducted site visits across 10 governorates to gather insights and adjust communication strategies.
• Regional Projects: Developed tailored communication plans to meet regional needs and boost local engagement.
• Stakeholder Engagement: Engaged internal and external stakeholders, aligning efforts with community needs and project objectives.
• Donor Relations: Managed donor and partner communications, showcasing project successes and impacts.
• Crisis & Humanitarian Communication: Led communication efforts during crises (Gaza, Sudan, Syria) and for development projects (SRHR, FGM, climate change).
• Campaigns & Marketing: Executed marketing campaigns to enhance project visibility, contributing to increased engagement and outcomes.
• Media & Crisis Communication: Managed media relations and crisis communication plans to ensure timely, transparent messaging.
• Events Management: Organized workshops, conferences, and community outreach activities to support project objectives.
• Training & Capacity Building: Delivered communication training for staff and beneficiaries to ensure consistent messaging.
• Regional Collaboration: Worked with teams across Africa, Lebanon, and Jordan to align communication strategies.
• Monitoring & Evaluation: Established KPIs, analyzed data, and provided insights to improve future strategies.
• Team Leadership: Led and mentored communication staff, fostering collaboration across functions.
• Budget Management: Managed communication budget, ensuring cost-effective use of resources.

Tailored Marketing and Communication Strategies

• Developed and executed customized marketing and communication strategies for clients, ensuring alignment with their specific business objectives (e.g., Pete’s Lounge).

Market Research & Competitive Analysis

• Conducted in-depth competitive analysis to identify industry trends and discover opportunities for differentiation and effective brand positioning.

Data-Driven Insights & Focus Groups

• Designed and facilitated focus group discussions and surveys to gather valuable insights, enabling data-driven communication strategies.

Content Creation & Multi-Platform Engagement

• Created engaging, strategic content across multiple platforms, including social media, company profiles, proposals, and academic publications, to enhance brand messaging and audience engagement.

Strategic Marketing & Brand Awareness

• Increased brand awareness and generated leads by managing internal and external marketing campaigns and programs.
• Created and executed multi-channel, integrated marketing plans for various product lines, achieving revenue goals.

Market Analysis & Performance Evaluation

• Analyzed past results, competitive data, and current trends to provide data-driven scheduling recommendations.
• Evaluated key marketing and financial indicators to assess the effectiveness of strategies and monitor progress against goals, adjusting tactics as needed.

Budget & Financial Management

• Co-developed and managed the annual product revenue and marketing expense budget, ensuring alignment with organizational objectives.

Collaboration & Leadership

• Partnered with Learning Solution Managers to identify new product opportunities by targeting viable markets and topics.
• Led external advertising agencies through creative briefs and campaign development to ensure alignment with brand messaging.

Campaign Execution & Reporting

• Developed and reported on the progress of successful direct response campaigns.
• Directed Creative Services and the Digital Marketing team to build brand awareness and create compelling offers tailored to customer needs.

Small Business Marketing

• Developed tailored marketing plans for the small business sector, focusing on understanding their mindset, needs, and desires.

Vendor & Agency Management

• Managed relationships with external agencies for graphic design, copywriting, and SEO services, improving the effectiveness of campaigns.

Brand Development & Lead Generation

• Elevated brand recognition and cultivated leads by overseeing internal and external marketing initiatives and campaigns (Alb Amin; Ramadan Campaign).

Creative Oversight & Content Review

• Assessed marketing copy, art compositions, and final designs to ensure they met established specifications and brand guidelines.

Market Research & Trend Analysis

• Researched industry trends and marketplace dynamics to develop innovative marketing solutions and enhance business operations.

Budget & Financial Management

• Managed marketing budgets and P&L, developing and executing strategies and sales plans for multiple business segments.

Networking & Business Development

• Developed a network of industry professionals, fostering partnerships to generate business opportunities and increase market reach.

Digital Marketing & Customer Engagement

• Transformed corporate website and social media platforms to better engage customers, enhance brand visibility, and promote sales.
• Implemented data-driven marketing strategies, leveraging analytics tools to track and improve campaign performance.

Campaign Performance & Reporting

• Generated detailed reports on campaign performance, customer engagement, and emerging trends to inform future strategies.

Customer Retention & Loyalty

• Improved customer loyalty by implementing personalized email marketing campaigns and targeted offers.

Leadership & Team Management

• Led a team of marketing professionals, ensuring high-quality campaign delivery on time and within budget.

Strategic Planning & Alignment

• Developed comprehensive annual marketing plans for all NU schools, ensuring alignment with deans and top management to support institutional goals.
• Increased brand awareness through the implementation of strategic marketing communication plans.

Creative Strategy & Brand Visibility

• Directed creative strategies for advertising campaigns, enhancing brand visibility and recognition across multiple channels.
• Supervised the marketing and communications team to ensure timely and effective content delivery for both online and offline platforms.

Public Relations & Media Management

• Managed public relations efforts, securing positive media coverage for NU initiatives and events, strengthening the university’s public image.

Social Media & Digital Engagement

• Implemented social media strategies to attract and engage followers, strengthening NU's brand narrative and driving online engagement.
• Orchestrated online webinars and conferences, overseeing everything from content preparation to live streaming.

Internal & External Communications

• Developed and executed internal communications plans to keep stakeholders informed and engaged, fostering alignment with NU's vision, mission, and values.
• Collaborated with cross-functional teams to ensure consistent messaging and branding across all communications.

Recruitment & Event Management

• Led online and offline recruitment campaigns, crafting communication materials for stakeholders and maintaining engagement throughout.
• Managed the scheduling, planning, and execution of internal and external events, ensuring seamless communication and extensive coverage.

Brand Management & Identity

• Maintained brand equity by providing corporate identity elements for staff, employees, and students, reinforcing NU’s brand consistency.
• Identified target audience segments and developed tailored communications, continuously monitoring and refining strategies for effectiveness.

Event Planning & Execution

• Conceptualized and executed local events, including meetups, boot camps, hackathons, and summits, from inception to completion.
• Produced detailed event proposals (e.g., timelines, venues, suppliers, legal obligations, staffing, and budgets).
• Coordinated contract negotiations with venues, service providers, and suppliers to ensure smooth event execution.
• Developed creative event themes to capture audience interest and drive engagement.

Budget & Financial Management

• Developed and managed event budgets, aligning with event goals and the broader marketing strategy.
• Monitored expenses and worked with the Finance team to track revenue, recommending cost-saving measures where applicable.
• Reviewed actual revenues and expenses against budget with the Finance Manager and CEO to ensure financial accuracy.

Sponsorship & Partnership Development

• Identified local sponsorship and partnership opportunities to enhance events and support budget goals.
• Secured, solicited, and grew sponsorship relationships for events, maximizing revenue through strategic partnerships.
• Co-created partnership decks and secured support from partners, ensuring timely promotion and fulfillment of agreements.

Community Engagement & Member Retention

• Organized community events at The Hub to foster engagement among members, reducing churn and supporting company development.
• Developed event activations and sourced talent, vendors, and partners that aligned with event objectives and enhanced the attendee experience.

Promotions & Marketing

• Led promotional activities for events, including managing social media platforms (FB, IG, LinkedIn, Twitter) and proposing ad buys.
• Boosted event attendance through targeted marketing strategies and promotional campaigns.

Logistics & Safety

• Coordinated transportation logistics to ensure seamless arrivals and departures for guests and VIPs.
• Maintained strict safety protocols during large-scale gatherings to mitigate potential risks.
• Conducted pre-event walkthroughs and day-of coordination for smooth event transitions.

Performance Reporting & Evaluation

• Reported on event KPIs, including attendance numbers, brand impressions, and conversion rates.
• Conducted post-event evaluations and debriefs to identify areas for improvement in future events.
• Prepared thank-you letters for speakers, sponsors, and volunteers after events.

Team Leadership & Vendor Management

• Trained and supervised event staff to ensure tasks were completed on time and to high standards.
• Researched and identified new vendors and suppliers to secure competitive pricing and enhance event quality.

Client Management & Campaign Oversight

• Managed day-to-day operations of clients' marketing and advertising campaigns, ensuring alignment with client objectives and successful execution.
• Maintained regular communication and liaison with senior-level clients, including ExxonMobil, L'Oreal, Nestle, and B.Tech, to address needs and provide updates.

Leadership & Team Development

• Provided proactive leadership to motivate and guide teams, fostering a high-performance environment and ensuring delivery of high-quality work.

Strategic Communication

• Coordinated closely with clients and internal teams to align strategies, resolve issues, and drive campaign success.

Event Planning & Execution

• Developed and managed all phases of AmCham events, from concept creation through to closeout, including conferences, monthly luncheons, and breakfast briefings.
• Coordinated event logistics and administration, ensuring smooth execution of weekly meetings, monthly luncheons, and special briefings.

Sponsorship & Partner Relations

• Handled all sponsorships, corporate partnerships, and table reservations, fostering strong relationships with sponsors and ensuring successful event support.
• Managed fundraising efforts for events, including the creation of sponsorship packages and securing payments.

Budget & Financial Management

• Oversaw event budgeting and cost control, ensuring alignment with goal-oriented profit targets.
• Maintained accurate financial records, including creating statements of work (SOW), profit and loss (P&L) statements, and evaluating expenses and revenues.

Vendor & Supplier Management

• Developed and maintained relationships with vendors and suppliers, including hotels and A/V providers, to support event requirements.
• Coordinated with vendors to ensure timely delivery of services and adherence to event specifications.

Communication & Promotion

• Sent out event announcements to members and staff, updated AmCham’s Calendar of Events, and maintained a comprehensive listing of registered attendees.
• Wrote invitation letters to speakers and special guests, and managed event promotions and updates on the website.

Event Documentation & Feedback

• Prepared all event-related materials, including print nametags, place cards, agendas, reports, and table signs.
• Reviewed event feedback to assess quality and organization, implementing improvements based on monitoring and evaluation.

Administrative Support & Coordination

• Maintained the filing system and database for all AmCham events, ensuring accurate record-keeping and accessibility.
• Coordinated pre-event budgeting arrangements and ensured all financial arrangements with sponsors were completed.

Project Management & Coordination

• Effectively managed EU-funded projects, ensuring activities were aligned with goals and schedules.
• Engaged with Egyptian authorities, the EU, and diverse stakeholders to advance TVETII program objectives.
• Developed and executed detailed project plans and budgets, achieving objectives with precision and on schedule.
• Monitored and evaluated project implementation, providing comprehensive reports on program activities and performance.

Strategic Communication & Compliance

• Ensured visibility and compliance for the TVETII program according to Egyptian and EU standards.
• Handled internal communications, including project coordination and financial reporting, to ensure transparency and alignment.

Event Management & Execution

• Organized and executed impactful events and workshops, including the EU Energy Forum, TVET initiatives, and Innolea.
• Planned, designed, and scheduled phases for large-scale projects, ensuring successful delivery and stakeholder engagement.

CSR Programs & Multilingual Support

• Executed nationwide CSR programs, including TVET, school-based projects, and culinary competitions.
• Produced bilingual financial reports and promotional materials (AR-ENG-AR) to support diverse audiences.

Stakeholder Engagement & Reporting

• Managed the GACIC Oil & Gas Committee and authored insightful project reports to inform stakeholders and drive strategic decisions.
• Facilitated workshops to gather requirements and user feedback, ensuring project success and continuous improvement.

Budget Optimization & Process Improvement

• Identified cost-saving opportunities through thorough budget analysis and process improvements, optimizing project resources.
• Optimized project documentation processes, enhancing accessibility, accuracy, and overall project management efficiency.

Contractor Management & Performance Oversight

• Managed contractor performance and oversight to meet project deadlines and maintain quality standards.
• Strategically allocated resources to achieve project objectives, maximizing outcomes and ensuring timely delivery.

Strategic Marketing & Promotions

• Collaborated on strategic marketing initiatives and promotions in alignment with the annual sales and marketing plan, driving brand growth and market engagement.
• Led the successful launch of the "Super Plus 95" product through comprehensive online and offline campaigns, significantly enhancing product visibility.

Event Management & Internal Communications

• Directed and managed events and tradeshows, ensuring successful execution and impactful engagement.
• Crafted and delivered engaging internal communications and videos to foster a cohesive company culture and promote key messages.

Marketing Material Development

• Supervised the development of compelling marketing materials, including brochures and banners, to support brand positioning and promotional activities.
• Managed logistics for pump attendants' uniforms across 350 service stations, ensuring a consistent and professional brand image.

Vendor & Partner Relations

• Nurtured partnerships with external vendors, securing timely project delivery and favorable contract terms.
• Coordinated with vendors for the prompt delivery of design assets, promotional items, and print materials.

Compliance & Process Management

• Ensured all marketing activities adhered to company policies, local regulations, and branding guidelines, maintaining high standards and regulatory compliance.
• Maintained relationships with global and local MarComm agencies, assisting with budgeting, process management, and strategic alignment.

Office Operations & Administrative Support

• Streamlined office operations, providing comprehensive administrative support to the Chairman with discretion and judgment.
• Managed scheduling, correspondence, and travel arrangements with precision and attention to detail.

Financial Management & Procurement

• Handled expense reports and procurement processes, ensuring strict compliance with company guidelines.
• Issued Purchase Orders via SAP and coordinated procurement activities to optimize efficiency.
• Facilitated timely payment of invoices and negotiated favorable agreements with vendors to enhance cost savings.

Event Management & Coordination

• Organized and executed high-profile events and business entertainment, including the annual "Kick-off Meeting" and "Dealers Convention," ensuring successful outcomes and stakeholder engagement.

Reporting & Presentation

• Prepared detailed presentations and reports, and conducted quarterly safety presentations for sales teams to support strategic decision-making and safety awareness.

Process Improvement & Negotiation

• Implemented process improvements to enhance operational efficiency and productivity.
• Negotiated contracts with suppliers, securing advantageous terms and contributing to overall company savings.

Expense & Procurement Management

• Reviewed and processed expense reports efficiently, ensuring accuracy and compliance with company policies.
• Managed dedicated client procurement (DCP) roles, handling purchase requests and supplier interactions.

Invoice & Audit Oversight

• Conducted monthly audits of Aramex invoices against Airway Bills, preventing duplicate payments and ensuring financial accuracy.

Administrative Support & Documentation

• Prepared various documents including HR letters, invitation letters, salary statements, and bank correspondence, supporting organizational needs.

Event Coordination & Scheduling

• Assisted in organizing events, managing scheduling, and coordinating logistics for meetings, conferences, and other events to optimize resource allocation and ensure successful execution.

Vendor Relations & Communication

• Maintained strong relationships with vendors through clear and effective communication, ensuring the prompt delivery of goods and services.

Task Prioritization & Deadline Management

• Consistently met deadlines by effectively prioritizing tasks in high-pressure environments, demonstrating strong organizational skills and resilience.