Mai Yousri
New Cairo
Summary
Over 18 years of experience in banking and fintech, specializing in product development and portfolio management. Proven track record in stakeholder engagement, analytical problem solving, and strategic planning. Strong leadership and team management skills, with expertise in marketing strategy and business development. Focused on driving product initiatives and fostering communication to achieve organizational objectives.
Overview
18
18
years of professional experience
2007
2007
years of post-secondary education
1
1
Certification
Work history
Head of Payments
onebank
06.2025 - Current
- Contributing to introducing First Native Digital Bank in Egypt
- Contributing to the development of cards products which includes Debit card, Prepaid card, Credit card digital & physical (individual and Corporate) and Virtual card.
- Responsible for introducing funding & transfer digital channels
- Working on Cards & Payments strategy.
- Managing card schemes & networks relationship
- Responsible for developing marketing strategy, product value propositions, pricing, and positioning of the range of card products & digital channels.
- Working with the marketing department to ensure visibility and positioning of our cards branding and products penetration into the market.
- Performing market research and opportunity assessments on new concepts and ideas.
- Responsible for the Activation, Usage, Rewards and Retention programs.
- Ensure that Service Level Agreements (SLA) are properly maintained between internal and external parties i.e. Cards Operations, Call Center Customer Services & third-party service provider, ...etc.
- Design strategic / tactical plans to enhance profitability of all cards post launch.
- Work closely with the Operations and IT department in providing seamless card products experience to customers with third party vendor.
- Identify needs and business development opportunities for the overall cards business.
Product & Business Development Director
Fawry
, Cairo Governorate
07.2022 - 05.2025
- Established product strategy roadmap and defined business requirements through stakeholder alignment.
- Built product business case forecasting 5-year plan & set plans to achieve
- Managed product P&L efficiency by evaluating revenue streams and eliminating unnecessary expenses.
- Developed products via material production, technology integration, testing, and certification processes.
- Designed policies to optimize operational efficiency across departments.
- Monitored portfolio performance metrics, including acquisition, utilization, and profitability rates.
- Successfully launched Fawry Buy Now – Pay Later ‘Open Loop’ product ‘myfawry taqseet’ with seamless customer experience.
- Built a Portfolio Management Team to oversee customer engagement from approval to usage.
- Built In-house sales team of 23 headcounts contributed by 30% in overall sales in 1 year (Onground & Telesales teams).
- Contributed in building scorecards for customer assessment & eligibility criteria.
- Explored new markets with comprehensive research and analysis.
- Worked closely with all other departments for product development, campaigns, merchant alliances, new commercial initiatives by availing special BNPL product for utilities subscription
- Led team of 30 members to achieve sales targets and increase market share.
Cards and Closed Community Head
Credit Agricole Egypt
03.2020 - 06.2022
- Developed programs and products, overseeing material production, technology integration, and certification.
- Defined business requirements to facilitate systems integration with product strategy for timely execution.
- Managed product P&L efficiency, focusing on revenue enhancement and expense reduction.
- Designed and implemented processes to optimize operational efficiency across all functions.
- Monitored product performance across acquisition, utilization, spend, and profitability metrics.
- Achieved key milestones including contactless eco-friendly cards, Egyptian Shooting Club Community Card, Visa Exclusivity Agreement & managed to obtain management approval for launching Business Debit Card, Visa Signature Card, Cash Installment Plan
- Led development of various card products, enhancing customer value propositions through segmentation.
- Conducted profitability analysis and financial forecasting to inform product strategies.
Customer Life Cycle & Promotion Manager
Credit Agricole Egypt
03.2018 - 03.2020
- Developed transversal relationship intensity campaigns leveraging shelf products (Card, Loans, Liabilities & Insurance) and services for acquisition, cross-selling.
- Executed parallel campaigns aligned with marketing plans to enhance card acquisition and utilization while reducing attrition rates.
- Introduced ongoing offers to support customer retention and foster long-term relationships.
- Enhanced onboarding platforms to facilitate early customer engagement and satisfaction.
- Led cross-functional teams in the planning of major promotional events.
- Increased customer base through targeted direct marketing techniques.
- Conducted regular market analysis to stay ahead in market trends.
- Maintained constant communication with sales team to align promotional goals.
- Streamlined process efficiency in campaign execution for better results.
- Achieved successful implementation of Credit Card Installment Plan and Financial Inclusion offerings.
- Launched Online Acquisition Platform and Closed Community for Alex Sporting Club.
- Implemented various utilization campaigns including cross-border transactions and e-commerce usage.
- Established Outbound team 'SQUAD Team' for retail portfolio tasks including onboarding, activation, and automatic credit limit increases.
Cards Portfolio Manager
Credit Agricole Egypt
11.2014 - 03.2018
- Monitored product performance across multiple dimensions to optimize profitability.
- Built product dashboards with Business Planning & Budgeting team to ensure proper & close monitoring of product performance
- Implemented corrective actions based on findings from dashboards and profitability sheets.
- Initiated tailored product ideas and features for each target segment.
- Engaged in developing service level agreements with internal departments and third-party vendors.
- Executed marketing campaigns to enhance card portfolio from acquisition, activation, utilization till churn.
- Introduced ongoing offers to support customer retention and foster long-term relationships.
- Produced promotional materials for marketing campaigns, including posters and brochures.
- Managed high-value portfolios, ensuring maximized returns on investments.
- Key achievements included launching an online acquisition platform, financial inclusion ongoing activities & travel insurance program.
Assistant Product Manager – Cards
Credit Agricole Egypt
01.2008 - 11.2014
- Assisted in developing products by producing materials and handling technology requirements.
- Addressed customer queries promptly, improving brand reputation.
- Defined system requirements and participated in systems integration to align with product strategy.
- Negotiated service level agreements between bank departments and third-party vendors.
- Set up marketing campaigns to enhance card acquisition and reduce inactive cards.
- Designed, implemented, and reviewed processes to optimise operational efficiency.
- Responded to inquiries related to card products from internal stakeholders.
- Conducted market trend reviews and competitor analysis to identify opportunities.
- Initiated product ideas and features tailored for specific target segments.
- Enhanced customer satisfaction by actively listening and incorporating feedback into product improvements.
- Coordinated product development stages, leading to timely market launches.
- Organized training sessions for sales representatives; ensured comprehensive knowledge of new products.
- Key Achievements include introducing Visa business credit card, Visa infinite credit card, automatic credit limit increase program & optimize lending programs
Credit Risk Analyst
Credit Agricole Egypt
08.2007 - 01.2008
- Analyzed loan applications from acquisition channels and conducted necessary credit checks.
- Assessed financial statements and credit histories of existing and potential clients.
- Calculated approved loan amounts based on customer financial capabilities adhering to DBR rule.
- Conducted internal verifications to confirm accuracy of customer-provided information.
- Made informed decisions based on thorough evaluations of financial data.
Education
Bachelor degree - Faculty of Commerce - English Section (Major: Accounting)
Cairo University
Cairo, Cairo Governorate 09.2003 - 05.2007
High School Diploma -
El-Horreya Language School
CairoSkills
- Analytical problem solving
- Stakeholder engagement
- Marketing strategy
- Business development
- Communication skills
- Strategic planning
- Leadership and team management
- Corporate communications
- Product development
Certification
- Marketing Diploma "RITI"
- Measuring ROI
- Digital Marketing “Vodafone Academy”
- Situational Leadership “LTC”
- 7 Habits of Highly Effective People
- Digital Marketing “Digital Marketing Arts”
- Train of Trainers
- What’s next in Marketing “Philip Kotler”
- Customer Lifecycle Management “Visa Int’l”
- Cardholder Lifecycle Management “MasterCard Academy”
- Digital Strategy
- Managerial Skills “Quest”
- Time & Stress Management
- Emotional Intelligence Workshop
- Rattlesnake Canyon
- Creative Thinking “Willem Stortelder”
- Visa First Course “Visa Int’l”
CORE COMPETENCES
- Business Planning
- Corporate Communications
- Marketing Management
- Product Development
- Analytical/Problem solving
- Business Development
- Leadership and Team Management
- Stakeholder Engagement
- Credit Risk Analysis
Languages
Arabic
Native
English
Fluent
French
Intermediate
Affiliations
- Sports
- Music
References
References available upon request.
Timeline
Head of Payments
onebank
06.2025 - Current
Product & Business Development Director
Fawry
07.2022 - 05.2025
Cards and Closed Community Head
Credit Agricole Egypt
03.2020 - 06.2022
Customer Life Cycle & Promotion Manager
Credit Agricole Egypt
03.2018 - 03.2020
Cards Portfolio Manager
Credit Agricole Egypt
11.2014 - 03.2018
Assistant Product Manager – Cards
Credit Agricole Egypt
01.2008 - 11.2014
Credit Risk Analyst
Credit Agricole Egypt
08.2007 - 01.2008
Bachelor degree - Faculty of Commerce - English Section (Major: Accounting)
Cairo University
09.2003 - 05.2007
High School Diploma -
El-Horreya Language School