Nouran El-Shaboury

• Leading the payments section including business and operations units
• Set the fintech strategy roadmap for breadfast pay product
• Responsible for the product, partnerships, business development of the new fintech products
• Responsible for all operations related to the fintech products
• Interface with schemes, banks, processors and vendors to ensure compliance with all CBE regulations and internal policies, and prepare reports as needed
• Develop value propositions for products, pricing, and positioning for the product ranges, and collaborate with the departments to develop a roadmap
• Coordinate with the finance team on budgeting and other financial analysis.

• Acting as Head of Fintech Acquisition function, Responsible for Acquiring 70% of startups & Fintechs across Egypt
• Encourage international Fintechs to start doing business in Egypt
• Evaluate the business models of the Fintechs & startups for investment opportunities & refer them to the investment team
• Focal point for “NClude” funding initiative done by the Central Bank of Egypt, by evaluating the business models of the fintechs & checking the needed licenses from the CBE
• Tailor new payment solutions with the Fintechs, not regulated by the CBE, & responsible for building the operational model & get exceptional approval from the CBE to launch the new solution.

• Responsible for on-boarding Fintechs across different industries & key strategic accounts for Banque Misr on the level of POS, E-commerce & QR code
• Tailor different payment solutions & set the full value proposition including the experience, pricing & go to market activities for the three services: POS, E-commerce & QR code
• Set timelines & implement project plan for all the projects/accounts
• Focal point with Central Bank of Egypt (Fintech Egypt) for all new business models of the new FinTech’s
• Monitor KPIs for the fintech’s & digital acceptance services after the launch
• Supervise the team & assist them in all projects/partnerships.

Key Launches:

• POS CBE Initiative, Ranked the “1stBank” & distribute thousands of POSs across Egypt.
• E-commerce CBE Initiative, Ranked the “1st Bank” for E-commerce merchants.
• Key strategic accounts, deals & also partnerships with Online & on-ground Fintechs.
• Managed to get ”Best Digital Payments Initiative “ award for the bank across MENA from the Digital Banker.

• Design the customer experience of loyalty programs including points accumulation, points redemption & vouchers across different industries: Telecom, Retail, FMCG, Banking & Trade sectors
• Present the agreed customer experience to the client & agree on commercial details & high-level technical integration
• Supervise all the UI designed by the UX designers to meet business requirements & the client brand & identity.

Key Launches: Coca-cola & Premier League Promo,WE Teleco Operator Loyalty Program & Vodacom loyalty program.

• Design new value-added services concepts, business rules, cost/price & commercial model & suggest Ideas for enhancing current VAS services
• Prepare forecast & business cases for new VAS services
• Design, report & perform the needed analysis for all core VAS services (Direct Carrier Billing, Emergency Credit, Block, Call Tone, Infotainment, Low Balance services) in terms of revenues, users, traffic
• Define the scope of the projects in collaboration with the senior management
• Kick off the project & set the project schedule with all the stakeholders from different departments; Technology, Finance, Fraud…etc
• Perform User Acceptance Tests & prepare all launch activities including ATL & BTL campaigns.

Workshops: Attended Orange Innovation Seminar, 2017 at Jordan, presenting best practice from Orange Egypt.

Key Launches: OSG (Open Services Gateway Platform for low balance services), Direct Carrier Billing Partnerships (Mondia Media, Tpay, Infobip, Fortumo) Infotainment services (Minute Winit with Digital Vision) & Poke Call.

• Manage all charging projects related to tariff & promotions till commercial launch
• Design project solution that fulfills the business requirements
• Also, develop Prepaid/Call & Control Tariffs & Promotions & responsible for finalizing 7 testing projects solutions end to end with the supplier.

Key Launches: Control 35, 40 & 60 Tariffs, Mega data promotions, IVR revamps & Credit transfer services.

• Coordinate between different departments to gather needed data for the implementation of projects to assure sticking to planned time frames
• Act as Technical Project Manager for 3G Rollout New Sites Project all over Egypt
• Follow up all transmission requirements & support teams during sites implementation to ensure 2G & 3G expansion, upgrades, downgrades, offloading, rerouting of sites, launching new sites, implementation & integration.

Key Launches: Launching 3G sites across Egypt, DXX migrations & OSS migrations.