Maickel Nassif
Cairo
Overview
24
24
years of professional experience
Work History
Business Unit Manager
IBN SINA Pharmaceuticals Industry
05.2023 - Current
- Manage Dymatize brand in Egypt in all aspects of sales channels (pharmacies, specialties CO., Gyms, and E-com)
- Create marketing plan and trade marketing activation in all (media channels, influencer, on ground, POS material, marketing tools and samples campaign ...)
- Put sales plan, business development, and grow relationships with all key accounts
- We achieved more than 50 million sales during launch within first 10 months with help of 35 key accounts
- Managed budgets, finance control, pricing strategy and resources effectively to achieve financial goals and maximize profitability
- Conducted detailed market analysis for informed decision-making and strategic planning
- Championed process improvements that resulted in increased operational efficiency and reduced overhead expenses
- Commercially astute, with ownership of P&L.
Commercial Manager - Nutrition Division
Ramco Pharm CO. (S.E.A)
09.2021 - 04.2023
- Manage all aspects of sales channels, trade marketing, strategy plan, finance control, business development, and relationship with all key accounts
- Evaluated and improved sales processes, leading to more streamlined approach that maximized revenue generation opportunities
- Analyzed sales data to identify opportunities for expansion into new markets, driving increased market share
- Developed strong partnerships with key stakeholders, fostering collaboration to achieve shared goals
- Improved profit margins through diligent expense monitoring and implementation of cost-saving initiatives where appropriate
- Increased sales revenue by developing and implementing effective marketing strategies for commercial products
- Achieved growth targets by devising creative promotional campaigns designed to attract new clients while retaining existing customers
- Researched market to identify potential customers, increasing customer accounts [70]%
- Increased sales by $[1000000] by increase number customers and products portfolio
- Developed [price] and [sales] strategic plans to encourage business growth, increasing profits [10]%.
Retail & HORECA Sales Manager
Prime foods (Meat Company)
09.2020 - 07.2021
- Build retail and HORECA channel in (sales team, routes, customer, contracts, M.M)
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business, to achieve more than 10 M monthly and dealing with biggest large groceries & HORECA like (Hawawshi Al-Rifai, Arabiata restaurants, GAD chains ...)
- Develop and create strategies for this channel, find solve to all problems facing company in finance, personnel, merchandise and marketing
- Negotiated contracts with vendors and suppliers, ensuring best pricing and terms for company profitability
- Created compelling presentations that highlighted product features/benefits to potential clients while addressing their pain points directly
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs
- Built long-lasting client relationships through excellent customer service and consistent follow-ups
- Evaluated competitor offerings to maintain a competitive edge, adapting strategies as necessary for sustained success.
Area Sales Manager
Pyramid poultry company
12.2017 - 12.2019
- Analysis and survey of competitions and accordingly
- Positioning of right product in market
- Appointment and assessment of distributors, dealers Performance, Management of Distributors and Direct Dealers, Collections of Payments
- Assisting in promotion sales for products and resolving their problems faced in market Managing team of Sales, advertising products through Audio Visual Media and Promoting sales through dealer networks, to achieve more than 25 M per month in every region
- Launching of new products at Dealers, farmers level, survey of their opinion about products, marketing of product through analyzing market
- Ensure customer satisfaction by implementing customer related policies and motivating them through monetary & non-monetary incentives
- Maintaining close coordination with government departments especially Department of Agriculture.
Modern Trade Area Manager
Trans Business For Trading And Distribution Egypt (TBTD)
09.2014 - 08.2017
- Boosted sales performance by developing strategic relationships with key accounts and implementing effective promotional programs with weighted and potential customer like (Carrefour, Spinneys, metro, On The Run, Total, Emirate miser, Quick 24, circle k ,Alfa market and army)
- Regular update on market information relating to competitor activities, pricing and demand to provide inputs for development of strategic sales plans
- Provided leadership to modern trade team (4 area manager , 8 accounts manager ,16 salesperson and 12 promoter ) , fostering culture of continuous improvement and professional development
- Market visit to customer on regulator schedule to strengthen relationship and ensure continuation of contracts and get first deal in advance
- Push to generate more of sales by identifying new three cash routs (petrol stations and specialist) to reach better market distribution
- Responsibility to achieve yearly target assigned for market allocated as per budget to achieve profitability for business
- Closely cooperating with other departments involved with department like finance, fleet, legal, routing, and I.T
- Manage customer credit and payment in all Egypt (4 regions & 35 Million)
- Develops and executes effective HORECA account-specific Sales programs, work closely with marketing team in contracts, marketing activation and M.M in outlets, and make new deals with hotels like (Marriott, Hilton, intercontinental, Fairmont, Kempinski...) , dealing with 7000 outlets with volume 3 M monthly
- Coordinated promotional events that drove significant increases in foot traffic and product sales at K.A locations like (Bundles, Gondolas, free of charge gift...)
- Contributed to development of annual sales budgets and forecasts, providing valuable input on market trends and growth potential
- Managed diverse portfolio of accounts, ensuring optimal product assortment and positioning within each retail location
- Conducted regular market research to stay informed of industry trends and competitor activities, informing strategic decision-making processes.
Area Sales Manager Cairo
Trans Business For Trading And Distribution
03.2014 - 09.2014
- Develop sales and marketing strategies to drive sales growth in area
- Develop and manage efficient distribution network, which consists of 4900 outlets to improve sales performance
- Managed a successful sales team (35 sales Rep and 6 sales supervisors) for sales growth and revenue enhancement which reach 6 million daily
- Consistently achieving and exceeding monthly sales targets
- Provide timely feedback to sales personnel regarding their sales performance
- Provide trainings, educational workshops and challenging opportunities for enhancing career growth of employees
- Ensure that objectives in terms of availability, visibility, volume, margin, and quality and customer price of products are achieved in area
- Develop and implement distribution plans for a geographical district, which meets the objectives and targets of the regional Trade marketing, & Distribution plan and is in line with brand strategy and the needs of the trade
- Keep Area Sales Supervisors fully informed through formal and informal communication at all times of objectives, progress
- Promoted cross-selling initiatives and educated staff on importance of add-on sales, resulting in higher average transaction values
- Developed comprehensive territory plans that ensured efficient allocation of resources and maximized productivity for the entire area.
Channel Manager
British American Tobacco Egypt (BAT)
01.2009 - 06.2012
- Built project of government and army channel, included 8 agreements and contracts, ways of dealing, credit limit, methods of payment, budget, bonus and Merchandising material, With management credit around (2 million L.E monthly), where market share has increased to become leader in that sector
- Develop and implement sector trade marketing and distribution plan which meets objectives of regional trade marketing and distribution plan which is in line with brand strategy and needs of trade
- Manage implementation of account plans for merchandising and promotion in outlets, ensure availability and visibility of product through effective management of point of purchase
- Manage the productivity & cost optimization of the area (trade spend effectiveness in the area)
- Ensure that area team and trade partners are well-trained and aligned with BAT's International Marketing Standards and all Corporate Guidelines
- Work closely to Regional Manager to adapt trade programmers developed by Business Development Manager to area's reality.
Team Leader
British American Tobacco Egypt (BAT)
01.2007 - 01.2009
- Identify area priorities, weaknesses and opportunities by collating and analyzing data on market dynamics, trade marketing status, existing and own competitor's materials, & trade promotions
- Manage all classification of all outlets that either sell tobacco products or attract key target consumers (ASU30) (adult smoker under 30) including ability to match image of outlet and consumer with brand image
- Managing team of 5 distribution reps covering 1200 customer with overall budget around 30,000 $ / Month, Providing Appropriate on-job coaching, training, motivation and staff development in order that trade marketing and distribution representation is superior to competition in respect of both core and added value services
- Keep Representatives fully informed at all times of objectives, progress and future action plan in order that effective planning and in-market activities can be implemented
- Establish close working relationships with trade in order to gain high levels of trade support and loyalty whilst enhancing understanding of trading environment
- Provide trade marketing and distribution with information and reports on performance and accounts to ensure that Regional Manager be informed full review.
Sales Supervisor
Hilton Sharm Dreams vacation club
04.2004 - 10.2004
- Managing team of 7 sales reps to achieve targets, problem-solving and training team to raise their skills
- Close deal with customer and make satisfied.
Eastern Area Manager
Talal Ajaj Corporation (Kingdom of Saudi Arabia)
03.2002 - 07.2003
- Responsible for management 6 stores (accessorize, makeup, cosmetics and beauty) in eastern region of Saudi Arabia
- Identify area priorities, weaknesses and opportunities by collating and analyzing data on market dynamics and put strategic and marketing plan for area, existing and own competitor's materials and customer satisfaction in stores
- Contracts with malls and agreements with international companies at points of sale in stores like Christian Dior, Chanel for Makeup, cosmetics and beauty
- Selecting latest fashion appropriate to seasons in shops
- Ensure that objectives in terms of availability, visibility, volume, margin, and quality and customer price of products are achieved for area to achieve more than 100K $ monthly
- Manage efficient and effective area team through on-job training, motivation and staff development in order to deliver brand and trade programs that are superior to competition, minimize commercial risks in area
- Manage financial accounts and assets for area to ensure that trade marketing resources are secure and used in most efficient and effective manner possible
- Oversaw inventory management, reducing costs through accurate forecasting and strategic purchasing decisions.
Sales supervisor & Showroom manager
Unionaire for Air condition
05.2000 - 03.2002
- Managing team of 5 sales reps to achieve targets, problem-solving
- Planning, organizing, leading, and controlling team and other resources to achieve organizational goals effectively and efficiently, and training team to raise their skills
- Establish close working relationships with customer in order to gain high levels of support and loyalty to build professional network to team
- Develop and control credit risk directives for team according to guidelines set by company and sales manager
- Achieved sales targets consistently through regular monitoring of team performance and adjusting strategies accordingly, and be first team over company every competitions
- Responsible for Nasr City showroom through organizing, Image, sales rep performance, customer need and customer satisfaction, close the deals and coaching the team.
Education
MBA - Global Management
ESLSCA Business School
01.2013
BBA - Accounting
B.C. Faculty of Commerce
05.1999
High School Diploma -
Ramses School
05.1995
Skills
- Ability to plan strategically
- Business minded & analysis
- Confidence
- Perseverance
- Teamwork
- Communication skills & relationship building
- Goal-oriented
- Entrepreneur
- Proactive
- Key account management experiences
- Meticulous with excellent attention to detail
- Motivated, excited about development & progression
- Multitask & priorities organizational skills
- Operations Management
- Organizational Development
Military Status
Exempted
Number Of Children
1
Key Points
- 22+ years sales experience
- Proven sales achievements
- Experiences in multinational companies
- Driving license
- Willing to travel
Personal Information
- Date of Birth: 09/17/77
- Nationality: Egyptian
- Marital Status: Married
References
References are available on request
Timeline
Business Unit Manager
IBN SINA Pharmaceuticals Industry
05.2023 - Current
Commercial Manager - Nutrition Division
Ramco Pharm CO. (S.E.A)
09.2021 - 04.2023
Retail & HORECA Sales Manager
Prime foods (Meat Company)
09.2020 - 07.2021
Area Sales Manager
Pyramid poultry company
12.2017 - 12.2019
Modern Trade Area Manager
Trans Business For Trading And Distribution Egypt (TBTD)
09.2014 - 08.2017
Area Sales Manager Cairo
Trans Business For Trading And Distribution
03.2014 - 09.2014
Channel Manager
British American Tobacco Egypt (BAT)
01.2009 - 06.2012
Team Leader
British American Tobacco Egypt (BAT)
01.2007 - 01.2009
Sales Supervisor
Hilton Sharm Dreams vacation club
04.2004 - 10.2004
Eastern Area Manager
Talal Ajaj Corporation (Kingdom of Saudi Arabia)
03.2002 - 07.2003
Sales supervisor & Showroom manager
Unionaire for Air condition
05.2000 - 03.2002
MBA - Global Management
ESLSCA Business School
BBA - Accounting
B.C. Faculty of Commerce
High School Diploma -
Ramses School