Menna Eltanbouli
Corporate Finance Professional
Giza
Summary
Growth-oriented Finance Professional with 10+ years of experience across different industries and a talent for building strong business partnerships. Passionate about seizing new business opportunities and driving growth with a focus on collaborating with high-performing teams to achieve exceptional results.
Overview
11
11
years of professional experience
10
10
years of post-secondary education
Work History
Head of Finance Egypt
Dubizzle Group
02.2024 - Current
- Oversees the entire Finance department (acting as CFO), including FP&A, FinOps, Accounting, and Treasury teams and reports to the Group CFO.
- Manages a team of 15, including line managers, driving performance and ensuring smooth financial operations.
- Plays a key role on the Egypt leadership team, supporting the CEO in strategic decision-making and driving financial growth.
- Implements and refines financial strategies, policies, and procedures to improve efficiency and support business goals.
- Responsible for financial planning, budgeting, and forecasting to support business objectives and long-term goals.
Finance Director and Founding Team Member
Sawa Technology Ltd.
10.2022 - 01.2024
- Founding Team member of sawa, a Revenue-based-financing Fintech supporting e-commerce SMEs in the Gulf. Sawa is a stealth startup that raised $7.5MM pre-seed investment from leading regional VCs.
- Manages end-to-end Finance operations including Financial Control,Strategic Finance responsibilities and Investor Relations.
- Led the development and implementation of a robust underwriting model , contributing to enhanced risk assessment and decision-making processes.
- Manages and leads multiple Go-to-market foundational workstreams : i. Website creation (content, logo), ii. Sales Operational Strategy (Customer acquisitions tactics, marketing campaigns, etc.), iii. Pricing, iv. Team and others [more details upon request]
- Built a 5-year financial model with a detailed path-to $1Bn valuation.
- Manages quarterly investor reporting submissions.
Head of Finance - EU Marketplace Expansion
Amazon
10.2020 - 09.2022
- Worked on Amazon's long-term EU expansion strategy setting the path and playbook to serve Europe over the next 10 years.
- Finance Business Partner for EU Expansions and Emerging Markets (Turkey, Netherlands, Sweden, Poland) supporting the EU Expansions General Manager.
- Supported the launch of Amazon in Netherlands, Sweden, Poland And Belgium. Worked on the financial modelling, fee strategy, ads strategy, team and operational strategy.
- Set the annual Amazon fee/pricing for EU Emerging (NL,TR,BE,PL,SE) for FBA (Fulfilled by Amazon).
- Supported the launch of Prime, Amazon Ads and Small and Light and multiple product developments for Amazon in EU Emerging.
- Managed day-to-day operations with a 3-person direct reporting finance team (FPA, Finance Managers) for the Expansions organization.
- Forecasted financials (Full P&Ls) and developed 3Y plans. Built path to profitability plans for each marketplace to break-even in 4 years driving workstreams such as fees, ad sales and OPEX improvements.
- Sat on 4 leadership teams, i. EU Expansions Business Team, ii. EU9 Marketplace Finance, iii. EU Emerging Finance and iv. Global Emerging Markets Finance team.
Head of Finance - Germany Marketplace
Amazon
02.2020 - 09.2020
- Managed the German Marketplace business (Biggest market in EU and 2nd largest in the world).
- Finance Business partner for Germany's marketplace director. Led the weekly/monthly/quarterly business reviews, supported the leadership team with investment decisions and helped the business team with actionable insights to steer the business in the right direction.
- Led EU-wide projects , Finance Manager for i. Amazon Paid Services, ii. Heavy and Bulky strategy, iii. Brand Owners Workstream, iv Amazon's launchpad program and v. Compliance projects. [more details upon request]
- Managed the business during COVID. Supported the team with ad-hoc reporting to understand updated business dynamics. Worked on multiple projects during the period of COVID to fulfill demand.
Strategic Revenue Management Manager
Mars Incorporated
04.2018 - 01.2020
- Founding team member (team of 3) of the Strategic Revenue Management (SRM) function in the Gulf and in partnership with the global teams.
- Developed and executed revenue growth strategies aligned with business objectives, analyzing market trends and customer insights for optimization.
- Utilized data analytics to gain valuable insights into customer/consumer behavior and product performance, driving informed revenue growth strategies.
- Formulated pricing and promotion strategies to maximize revenue . And prepared the Gulf Promo Strategy (Price/Discount Depth/Frequency) for a 3-year cycle, ensuring mutual profitability for Mars and Customers.
- Introduced Strategic Channel Management , establishing a framework to identify key roles for channels and customers based on size and growth potential which would dictate how other functions works with these customers.
- Led the 'What is SRM' campaign company wide to introduce and train the leadership teams and operational teams on Revenue Growth as a phenomenon.
Senior Financial Analyst
Mars Incorporated
06.2015 - 04.2018
- Spearheaded financial analysis for the Gulf Market, overseeing a +$500m business, and supported the country director and sales and marketing teams at various levels.
- Aligned annual net sales targets by channel/subchannel and effectively planned market appropriation budget for the Gulf region.
- Provided comprehensive analysis of actual performance, including periodic market performance for local and global submissions.
- Developed financial models , analytics and automated reporting and forecasting tools to increase productivity.
- Developed Account/Channel P&Ls , offering routine and adhoc analysis to drive margin discussions and enhance profitability.
- Led several strategic projects and successfully managed the UAE Route-to-Market Project, optimizing cost-to-serve structure and implementing a more efficient model post Mars Wrigley Integration. [more details upon request]
Credit Controller
Mars Incorporated
06.2013 - 05.2015
- Led Governance and Internal Controls workstream for Accounts Receivables ensuring tight controls. And drafted a operations manual/company. policies to be followed by finance and business teams.
- Managed Accounts Receivable for UAE operations . Achieved lowest ever Days Sales Outstanding/DSO (from 40 days to 21 days) by renegotiating and standardizing payment terms across the channel.
- Performed semi-annual account credit limit reviews and credit increase review requests from sales teams.
- Managed Working Capital and led the WC Committee for Mars Gulf and led the regional Working Capital committee responsible for increasing our cash position. Lowered our CCC (Cash Conversion Cycle) to 0 days by improving DSO, optimizing our inventory purchase cycles and improving our payables terms.
Education
CIMA Diploma - Management Accounting
Chartered Institute of Management Accountants
Online 01.2015 - Current
BBA - Finance
American University in Dubai
Dubai 09.2009 - 2012.12
Erasmus Program - Finance
Bocconi University
Milan, Italy 01.2011 - 2011.07
Languages
English
Excellent
Arabic
Very Good
German
Good
Timeline
Head of Finance Egypt
Dubizzle Group
02.2024 - Current
Finance Director and Founding Team Member
Sawa Technology Ltd.
10.2022 - 01.2024
Head of Finance - EU Marketplace Expansion
Amazon
10.2020 - 09.2022
Head of Finance - Germany Marketplace
Amazon
02.2020 - 09.2020
Strategic Revenue Management Manager
Mars Incorporated
04.2018 - 01.2020
Senior Financial Analyst
Mars Incorporated
06.2015 - 04.2018
CIMA Diploma - Management Accounting
Chartered Institute of Management Accountants
01.2015 - Current
Credit Controller
Mars Incorporated
06.2013 - 05.2015
Erasmus Program - Finance
Bocconi University
01.2011 - 2011.07
BBA - Finance
American University in Dubai
09.2009 - 2012.12
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