Walaa Karem
Senior Social Media Specialist
Haram ,Giza
Summary
Experienced social media specialist with over 5 years in the marketing industry. Skilled in engaging effectively with diverse personalities, fostering strong and lasting client relationships. Proficient in managing social media content and executing successful email campaigns for a wide variety of clients.
Overview
5
5
years of professional experience
7
7
Certifications
3
3
Languages
Work History
Senior Social Media Specialist
Tabseer Certification
03.2024 - Current
- Led and managed a social media team to develop and execute innovative social media strategies aligned with company goals.
- Created and implemented monthly content plans to enhance brand awareness and promote the company’s services, including quality assurance, conformity, inspection, and SFDA-related services.
- Developed and managed brand campaigns, including email marketing campaigns and branding advertisements, to increase engagement and brand visibility.
- Monitored and analyzed social media performance metrics, providing monthly reports with actionable insights to optimize content and campaigns.
- Collaborated with cross-functional technical teams to create marketing content that promoted the Saudi Quality Mark and other company services, ensuring cohesive brand messaging across all platforms.
- Improved the company’s online presence and brand image by consistently delivering high-quality, engaging content across multiple platforms.
- Conducted competitor analysis and market research to identify trends and opportunities for growth in the social media landscape.
- Ensured brand consistency across all digital channels while maintaining compliance with industry standards and regulations.
Senior Social Media Specialist & Account Manager
DOT Adv.
08.2023 - 02.2024
- Developed strong relationships with public relations partners, securing valuable earned-media placements that amplified campaign reach.
- Worked closely with digital marketing team to facilitate content creation and
marketing delivery. - Researched current social media trends and audience preferences for maximum post performance.
- Developed content and strategies for various social media platforms, including Instagram, Facebook, LinkedIn and TikTok.
- Ensured growth was maintained by reviewing and documenting social analytics monthly, amending strategies when required.
- Collaborated with cross-functional teams to align social media strategies with overall marketing goals.
- Crafted attention-grabbing visual assets using graphic design software, enhancing posts'' appeal and shareability.
Senior Social Media Specialist
Diturn Agency
01.2023 - 03.2023
- Collaborated with internal teams, including web developers, graphic designers, and content creators, to develop and optimize digital assets, such as landing pages, websites, and social media posts.
- Monitored and analyze website and social media analytics to track and report on campaign performance, including website traffic, user behavior, and conversion rates.
- Managed multiple social media platforms for optimal results, utilizing analytics tools to track performance.
Social Media Marketing Specialist
Khadamaty for E-payment
06.2022 - 12.2022
- Boosted reach by creating digital content, managing schedules, maintaining social media accounts, and reporting analytics to measure engagement.
- Managed social media accounts on a day-to-day basis to increase company recognition by creating engaging content.
- Strategically planned, implemented, and monitored clients' social media content and campaigns using a complex editorial calendar.
- work on increasing app downloads and optimizing app user experiments.
- Optimized paid ad campaigns for maximum ROI, closely monitoring performance metrics and adjusting as needed.
Social Media Marketing Specialist
Spirit Advertising
08.2021 - 03.2022
- Create a social media content monthly Calendar.
- Manage All social media platforms.
- Increased user base by promoting brand awareness and launching key marketing efforts.
- Follow-up with clients.
- Create monthly Campaigns to increase the company profile with new clients.
Affiliate Marketer
online
05.2020 - 03.2022
- Strengthened relationships with existing affiliates by providing support resources and regular communication updates on program changes or promotions.
- Negotiated favorable commission rates with affiliate networks and partners to ensure the highest possible profit margins.
Education
Bachelor of Commerce - Accounting
Cairo University
Giza 04.2001 -
Skills
Self-Motivated
undefinedDigital Tools
- Sprout Social
- Hootsuite
- FanPage Karma
- Google Analytics
- Ahrefs
- SEMrush
- MOZ
- Canva
- CupCut
- Invideo
- Filmora
- Chat GPT
- DeepSeek
- Copy AI
- Trello
- Slack
- Monday.com
- ClickUp
- MS Office "PPT / Word / XLS"
Certification
-Licensed Udacity - Digital Marketing Nano degree (Advanced track) 2022.
Languages
English
Intermediate (B1)
Timeline
-Digital Marketing Course
06-2024
-Video Editing Course
05-2024
Senior Social Media Specialist
Tabseer Certification
03.2024 - Current
Senior Social Media Specialist & Account Manager
DOT Adv.
08.2023 - 02.2024
The Copywriter (Content Marketing )Course
08-2023
Senior Social Media Specialist
Diturn Agency
01.2023 - 03.2023
Social Media Marketing Specialist
Khadamaty for E-payment
06.2022 - 12.2022
Social Media Marketing Specialist
Spirit Advertising
08.2021 - 03.2022
Affiliate Marketer
online
05.2020 - 03.2022
Bachelor of Commerce - Accounting
Cairo University
04.2001 -
-Licensed Udacity - Digital Marketing Nano degree (Advanced track) 2022.
-Licensed Udacity - Digital Marketing Nano degree( professional track) 2022.
-Licensed Coursera - Google SEO fundamental (2022).
-Licensed Udacity Digital Marketing (challenge track) 2021.
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