Zeina Ehab Kamal

UK Market (All Categories)

• Own end-to-end account management for the UK gifting marketplace, handling Flowers, Food & Beverages, Jewelry, Fashion, Beauty, and premium gifting categories.
• Lead luxury and premium brand partnership acquisition, focusing on brands aligned with a high-end, experience-led gifting proposition.
• Curate and onboard premium and luxury vendors while ensuring brand fit, quality standards, pricing alignment, and operational readiness.
• Act as the primary commercial point of contact between UK partners and internal stakeholders including Operations, Marketing, Supply, and Content.
• Navigate budget and operational constraints by prioritizing assortment curation, brand storytelling, and long-term portfolio value over short-term volume.
• Conduct market and competitor analysis to identify white spaces in luxury gifting, premium add-ons, and experiential products.

Egypt Market (Home Décor & Newborn Categories)

• Manage Home Décor and Newborn categories in Egypt, with a focus on elevating category positioning and vendor quality.
• Initiated partnerships with boutique and premium local brands to enhance Floward Egypt’s gifting assortment beyond core categories.
• Define and implement category curation standards to ensure alignment with a luxurious gifting experience.
• Work cross-functionally to support assortment expansion, onboarding readiness, and launch execution.

• Built and scaled the Books category from 0% to 23% of GMV within 6 months, transforming it into a major revenue stream.
• 27% year-over-year overall category growth, driving revenue expansion.
• Led strategic buying initiatives to align with market demand and competitor offerings, closing key assortment gaps.
• Achieved and consistently exceeded quarterly and annual growth targets through strategic planning and execution.
• Successfully onboarded and retained key strategic sellers, expanding the category's portfolio, and enhancing selection diversity.
• Designed and executed annual marketing campaigns tailored to promote key products and seasonal trends, resulting in a significant sales uplift.
• Developed and monitored quarterly growth plans, ensuring alignment with overall category objectives, and market trends.
• Strengthened relationships with major publishers in Saudi Arabia and the United Arab Emirates to drive collaboration and achieve mutual goals.
• Conducted data-driven analyses to identify growth opportunities and address underperforming areas within the category.
• Traveled to SA and UAE regularly to lead vendor/seller meetings, conduct business reviews, and implement category growth initiatives.
• Worked cross-functionally to optimize retail and marketplace strategies, aligning efforts across Marketing, Ops, WH, and Content teams.
• Led the end-to-end execution of the Books Category Pre-order Project in KSA and UAE, building the initiative from scratch, and securing exclusive launches for key titles, etc. Osama El Muslim.
• Initiated and managed strategic collaborations with authors, developed dedicated author pages, and ensured full assortment availability by coordinating stock planning and allocation across regional markets.
• Managed end-to-end retail agreement processes, including margin negotiations, contract execution, purchase order (PO) issuance, and payment settlement, ensuring smooth operations and strong vendor relationships.
• Successfully resolved escalated issues, preventing potential loss of valuable vendors and sellers, while maintaining positive relationships with all parties involved.
• Developed customized account plans for marketplace sellers to help them achieve their business goals.
• Established clear communication channels between sellers and internal teams, ensuring seamless project execution.

• Acquiring and onboarding new sellers that add value to the category.
• Inventory planning and replenishment forecasting.
• Sharing detailed quarterly and annual sales reports with all key accounts.
• Manage inventory, item-level forecasting, and assortment planning.
• Assisted in sourcing and negotiating contracts with international sports brands.
• Supported inventory planning and market trend analysis.
• Coordinated with suppliers to ensure timely deliveries and accurate stock management.
• Contacting sellers to negotiate sale prices during campaigns.
• Communicating with the growth team for optimal customer experience during campaigns.
• Organic seller management and growth strategies.
• Shadowing in the buying process, creating purchase orders, and reconciling payments.
• Onboarding new retail vendors and replenishing top-selling SKUs.
• Establishing collaborations with key business partners, and managing strategic partners.

• Higher perspective to the commercial targets and how to implement them.
• Provide objective recommendations on business strategy.
• Creating weekly and monthly business reports with the performance of the category.
• Checking the price competitiveness across all competitors’ websites.
• Maintaining the onboarding process to meet the criteria of seller performance.

• Creating trackers and category analysis to maintain performance and individual targets.
• Provide objective recommendations on business strategy.
• Handling retail SKU creations and enhancments for the Beauty category (KSA).
• Supporting commercial teams and solving sellers' content issues.

• Full responsibility for screening candidates by phone interviews.
• Grading English assessments and supporting competency-based interviews.
• Providing detailed feedback and managing daily reports.

• Supported recruitment specialists in second and final interviews.
• Graded English assessments and maintained recruitment reports.