Mohamed Khaled
Senior Media Buyer
Cairo
Summary
Results-driven advertising professional with expertise in media buying and strategic planning. Proven track record in securing prime advertising slots and efficiently managing budgets. Strong team collaborator with the flexibility to adapt to evolving market conditions. Skilled in negotiation, market analysis, and campaign optimization. A professional media buyer with a strong track record in developing and executing strategic media plans. Demonstrated ability to drive campaign performance and optimize ad spend through data-driven insights. Highly skilled in team collaboration, navigating shifting priorities, and consistently delivering impactful results. Recognized for expertise in digital marketing, negotiation, and analytics.
Overview
8
8
years of professional experience
2
2
Languages
Work History
Senior Media Buyer
Freelancer
Cairo, Cairo Governorate
05.2024 - Current
- - Through my extensive experience in the field of digital marketing, I have built a strong client base that I currently work with.
- - I have built a strong marketing team that helps me achieve my clients' goals.
- - My clients target the Gulf market, the American market, and the European market.
Senior Media Buyer
Brand Ads Marketing Agency
Cairo, Cairo Governorate
02.2023 - 04.2024
- Mentored junior team members, fostering professional growth and development within the department.
- Enhanced campaign performance by analyzing data and optimizing media buys accordingly.
- Advised clients on best practices for media buying and provided recommendations, resulting in overall increased return on investment.
- Led a team of media buyers to consistently meet or exceed client goals and expectations.
- Developed tight professional relationships with media planners, which helped to identify right targeted audiences for campaigns.
Senior Media Buyer
Naizak Marketing Agency
02.2021 - 12.2022
- Mentored junior team members, fostering professional growth and development within the department.
- Enhanced campaign performance by analyzing data and optimizing media buys accordingly.
- Conducted regular market research, staying abreast of industry trends and emerging opportunities.
- Oversaw cross-functional team coordination, ensuring seamless execution of media plans from inception to completion.
- Leveraged extensive knowledge of traditional and digital media channels to identify new opportunities for clients'' brands.
- Negotiated added-value opportunities such as sponsorships and promotions on behalf of clients, increasing overall campaign value without additional spend.
Media Buyer
One Click Company
01.2019 - 02.2021
- I worked as Media Buyer I create successful campaigns through social media (Meta, TikTok, Snapchat, LinkedIn,X) and Google ADS
- Maximized reach within allocated budgets by identifying cost-effective advertising solutions across various media formats.
- Managed multiple projects simultaneously, ensuring timely delivery and meeting client expectations.
- Analyzed campaign performance data, making informed recommendations for future strategies and budget allocation adjustments.
- Stayed current on industry best practices, emerging technologies, and changes in consumer behavior patterns affecting media consumption habits among key demographics.
- Increased client ROI by strategically negotiating advertising placements across various platforms.
- Optimized ad campaigns for enhanced performance through regular monitoring and data analysis.
Social Media Specialist
5D Company
Cairo, Cairo Governorate
02.2017 - 12.2018
- Managed multiple social media accounts simultaneously, maintaining consistent voice and message across platforms.
- Scheduled regular content updates using scheduling tools, ensuring consistent presence on all channels even during off-hours or holidays.
- Analyzed social media data to identify trends and optimize future content strategies for better results.
Education
Bachelor of Commerce - Business Administration And Marketing
Ain Shams Academy
Cairo, Egypt 05.2011 - 08.2018
Skills
Negotiation expertise
undefinedPersonal Information
- Place of Birth: Egypt
- Date of Birth: 03/17/93
- Gender: Male
- Nationality: Egyptian
Timeline
Senior Media Buyer
Freelancer
05.2024 - Current
Senior Media Buyer
Brand Ads Marketing Agency
02.2023 - 04.2024
Senior Media Buyer
Naizak Marketing Agency
02.2021 - 12.2022
Media Buyer
One Click Company
01.2019 - 02.2021
Social Media Specialist
5D Company
02.2017 - 12.2018
Bachelor of Commerce - Business Administration And Marketing
Ain Shams Academy
05.2011 - 08.2018
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