Sara Seif Ibrahim
Communications Consultant
Cairo
Summary
Sara is a strategic communications consultant and cultural strategist with a proven track record in driving impactful change through effective communication and cultural insights. With a PhD in Strategic Communications Candidacy and a background in marketing, media, and theatre, she brings a unique perspective to the world of branding, public relations, and cultural development. Her expertise lies in developing and implementing comprehensive communication strategies that resonate with diverse audiences and achieve tangible results.
Overview
8
8
years of professional experience
10
10
years of post-secondary education
Work History
Communications Consultant
UNESCO Cairo Liaison Office For Arab States & Regional Office for Egypt and Sudan
06.2023 - 12.2023
- Developed and implemented a full communications strategy for the office resulting in 94% increase in audience and 48% in engagement on social media
- Managed social media, web presence, media relations, and public relations for all office happenings and weekly events
- Launched the Office's first newsletter covering 48+ activities and circulated to regional and international partners
- Established a Media center for the Office, connecting the office and UNESCO Director for interviews and event coverage with 20+ local and regional media/press outlets.
Marketing Communications Faculty (Adjunct Instructor)
The American University in Cairo
1 2021 - 06.2023
- Prepared course materials and syllabi for courses in Online Behavior & Web Analytics and Creative Strategy & Copywriting
- Revamped course syllabi for the digital age
- Taught, managed the classroom, and assisted students in understanding the curriculum
- Introduced students to digital platforms and basics of branding, copywriting, creative strategies, and content creation.
Communications Trainer & Consultant
Egyptian Cabinet - Information Decision Support Center (IDSC)
06.2023 - 12.2023
- Assisted in program development empowering youth for policy brief writing
- Developed outreach plans, sponsorship policies, and packages
- Mentored participants in policy brief communications and outreach strategies.
Advertising Account Supervisor
Media Hub (Saadi - Gohar)
04.2021 - 12.2021
- Managed multiple accounts spanning sectors such as governmental entities, F&B, FinTech and Real Estate
- Acted as the contact point between operations for those accounts ensuring fully integrated marketing initiatives for the clients
- Created and presented media and advertising packages to prospective customers.
- Maintained an up-to-date understanding of industry trends and best practices, applying insights to optimize client success.
- Spearheaded cross-functional teams in the development of integrated marketing campaigns that drove measurable results for clients.
Associate Minister for Communications & Crisis Communication Affairs
State Ministry of Information
01.2020 - 03.2021
- Established a Crisis Communications/Governmental Marketing Department with 11 coordinators, policy analysts and executives
- Developed strategic & communications plans for the Ministry annual strategy while assisting in operations for mega-scale events and press conferences
- Assisted in Drafting the Official Media Policy Framework for the nation by the Ministry
- Developed research/comparative studies with recommendations on Media Policies/Government Communications
- Supervised daily reports about multiple Crises in Egypt and wrote multiple policy recommendations.
Content Creator (Project: Zayed Heritage Festival)
UAE - Emirates News Agency
01.2023 - 02.2023
- Created video content from ideation to production for global festival coverage.
Education
Ph.D. In Strategic Communications -
Autonoma Barcelona University
01.2023 - 04.2026
MA in Media Policy - undefined
The American University in Cairo
01.2021 - 04.2022
BA in Marketing Communications, Minor in Theatre - undefined
The American University in Cairo
01.2014 - 04.2018
U.S Foreign Policy - Media and Cultural Policy Communications
George Washington University
01.2022 - 04.2022
Egyptian Foreign Policy, Diplomatic Studies - undefined
Diplomatic Institute (Ministry of Foreign Affairs, Egypt)
01.2022 - 04.2022
Skills
Media/Public Relations
Crisis Communication
Content creation
Strategic Communications
Creative Strategy
Business Development
Place Branding
Research Publications
- Social Media as a Pedagogical Tool in Class: TikTok Case Study, December 2022
- Social Media Influencers as a Sales Tool and Medium for Online-to-Offline Sales, November 2022
- How to Be Influential on Social Media, January 2022, Dawen Publishers
- Relationship Between Social Media & Quality of Life, December 2021
- Documentary Theatre in Egypt: Devising a New Play in Cairo, Jillian Campana and Sarah Seif, 2018
International Awards
The Young Arab Media Leader Award, UAE's (Arab Youth Center), 2017
Extracurricular Activities
(2015 - 2019) AUC Theatre Department, Music & Theatre Performer
Languages
Arabic, English
Native language
German
Upper intermediate
B2
Timeline
Communications Consultant
UNESCO Cairo Liaison Office For Arab States & Regional Office for Egypt and Sudan
06.2023 - 12.2023
Communications Trainer & Consultant
Egyptian Cabinet - Information Decision Support Center (IDSC)
06.2023 - 12.2023
Content Creator (Project: Zayed Heritage Festival)
UAE - Emirates News Agency
01.2023 - 02.2023
Ph.D. In Strategic Communications -
Autonoma Barcelona University
01.2023 - 04.2026
U.S Foreign Policy - Media and Cultural Policy Communications
George Washington University
01.2022 - 04.2022
Egyptian Foreign Policy, Diplomatic Studies - undefined
Diplomatic Institute (Ministry of Foreign Affairs, Egypt)
01.2022 - 04.2022
Advertising Account Supervisor
Media Hub (Saadi - Gohar)
04.2021 - 12.2021
MA in Media Policy - undefined
The American University in Cairo
01.2021 - 04.2022
Associate Minister for Communications & Crisis Communication Affairs
State Ministry of Information
01.2020 - 03.2021
BA in Marketing Communications, Minor in Theatre - undefined
The American University in Cairo
01.2014 - 04.2018
Marketing Communications Faculty (Adjunct Instructor)
The American University in Cairo
1 2021 - 06.2023